MasterCards Priceless Campaign

Question: Talk about the MasterCards Priceless Campaign. Answer: Presentation: This report portrays the Priceless battle of MasterCard. It additionally portrays how this crusade encouraged MasterCard to develop all inclusive. The Priceless crusade by MasterCard was an exceptional advance for the organization to enter the worldwide market. MasterCard was a reliable brand, however it didn't have a brand picture. The Priceless crusade helped the organization to make an appropriate brand picture and set a stage for MasterCard in the worldwide market. The extremely valuable crusade of MasterCard was a significant accomplishment for its initial step to making a worldwide brand picture. At the point when the organization did a market overview in the year 1997, the investigation uncovered that MasterCard brand required a legitimate repositioning. MasterCard was consistently a dependable and regarded brand. Be that as it may, MasterCard was battling for a remarkable worldwide brand picture. In this profoundly serious market, it is critical to have an acclaimed brand picture to pull in the customers. MasterCard felt the need of a worldwide brand picture for the development of the brand and hardly any showcasing systems. The worldwide brand picture would empower the brand to speak with the shoppers in the market. The worldwide marking causes the organization to strategise for the distinctive nearby markets. The neighborhood inclinations, culture, needs ought to be comprehended to be fruitful. Like in U.S in 1997, MasterCard started the battle through a tie-up with Major League Baseball by turning into their title support (Fortunato, 2013). A worldwide brand picture was significant for MasterCard to get the brand authority on the planet advertise. The worldwide brand picture assists with characterizing the results of the brand, approach adaptability, and altered messages for neighborhood markets. A particular worldwide brand picture caused MasterCard to turn into the market head over the key domains. Having a worldwide brand picture diminishes the multifaceted nature of promoting arrangements and builds the deals and development of the organization. A worldwide brand picture has a similar slogan in all nations. At whatever point customers from various pieces of the globe would look about MasterCard in the online life or watch commercials in the TVs, they would get precisely the same brand message (www.adweek.com, 2016). MasterCard's Priceless crusade separated the brand from its rivals. The crusade coordinated the objective market for MasterCard. The Priceless battle depended on appropriate statistical surveying and examination. This splendid crusade in 1997 helped the organization to comprehend the necessities of the shoppers, connections, and enthusiastic qualities. The precious crusade was directed in various worldwide markets to check whether MasterCard would work far and wide or not. The supposition taken by MasterCard while leading the overview was that the requirements of the customers were same all over the place. The Priceless crusade empowered MasterCard to recognize the nearby spots to snatch the worldwide market (www.rotman.utoronto.ca, 2016). The crusade had set the stage for MasterCard to move toward the worldwide markets (Consoli, 2016). The flexibility and all inclusiveness highlights of this crusade were the purpose for its monstrous achievement. New thoughts and proposition from th is crusade opened the entryway for the MasterCard in the worldwide market. The utility of the extremely valuable stage was not constrained to a just supporting games group or tie up with FIFA on the planet cup (Constantine, 2012). Extremely valuable Edge' was a school program directed by MasterCard as a major aspect of the crusade. The Priceless battle is definitely not a straightforward one-time overview; it is a nonstop procedure of development. The invaluable crusade is committed to finding new open doors for MasterCard and arrives at the new regions of the market. Distinctive shipper areas and money related houses took part in the crusade to share their perspectives. The utilization of MasterCard was expanded on account of the Priceless crusade. The Priceless stage empowered MasterCard to open the new establishment in various nations and reach to certain customers. With the assistance of the Priceless stage, MasterCard created incorporated advertising advancements and approaches, which fits the belief system of MasterCard (newsroom.mastercard.com, 2016) . End: This report has examined how Priceless advancements guided MasterCard to make a legitimate worldwide brand picture and how MasterCard broke down whether the brand would do worldwide business or not. The study incorporated a most extreme number of buyers and monetary establishments to comprehend the market and needs of the customers. MasterCard didn't have any appropriate situating and showcasing procedures. The organization had lost the purchaser certainty, and they had no advertising or advancements. The inestimable battle settled all the issues and separated the brand from its rivals. The Priceless crusade made MasterCard the installments in the worldwide market. References: Newsroom.mastercard.com,. (2016). MasterCard-extremely valuable urban communities develops to-36-by-the end of the year. Recovered 21 September 2016, from https://newsroom.mastercard.com/official statements/mastercard-precious urban communities develops to-36-by-the end of the year/ www.adweek.com,. (2016). Inventive inside-precious mastercard-minutes. Retrived 21 September 2016, from https://www.adweek.com/news/promoting/imaginative inside-extremely valuable mastercard-minutes 22668 www.rotman.utoronto.ca,. (2016). Recovered 21 September 2016, from https://www.rotman.utoronto.ca/Connect/Rotman-MAG/Idea-Exchange/Milos-Vranesevic Fortunato, J. (2013). Sponsorship initiation and social duty: How MasterCard and significant group baseball accomplice to face cancer.Journal of Brand Strategy,2(3), 300-311. Constantine, L. (2012).Priceless: The case that cut down the visa/mastercard bank cartel. Skyhorse Publishing Inc.. Consoli, D. (2016). The Global Market Of Small Businesses By E-Commerce Platforms.Challenges of the Knowledge Society, 96

Week One Assignment Free Essays

Victoria Beaver Advertising Principles MANAMA August 30, 2014 Professor Phil Shapes 1 . What is Wall-Mart doing with its most recent crusade? What are the troubles associated with such an exertion? Divider Mart has confronted a few claims in the past that guaranteed female workers confronted segregation in pay and advancements. The organization has likewise needed to confront bits of gossip that infer low wages, lacking advantages, natural harm, and damage to nearby economies. We will compose a custom exposition test on Week One Assignment or then again any comparable subject just for you Request Now To check this analysis, Wall-Mart began a battle saying their workers are paid a compensation that is significantly higher than government law required, and included representative explanations and tributes. They masterminded question and answer sessions, and utilized the trademark â€Å"Wall-Mart represents workers. † Some of the troubles they confronted were that it was all the more exorbitant, tedious, and would likely be met with wariness. 2. An ongoing Advertising Age article noticed that Wall-Mart clients are more averse to understand papers and bound to stare at the TV than the populace overall. Why, at that point, did Wall-Mart pick papers for its new battle? Divider Mart decided to utilize print promoting in papers to enable this specific battle to stick out. On the off chance that they had utilized TV media, they could have confronted less power over who saw it, and when they saw it. By utilizing the paper, Wall-Mart had the option to convey a particular message. It was additionally substantial promoting that purchasers could clutch in the event that they picked, for example, the letter from the CEO Lee Scott, where he expressed, â€Å"†¦ When specific vested parties and pundits spread falsehood about Wall-Mart, the general population has the right to hear the truth†¦ Everyone is qualified for their own pinions about our organization, however they are not qualified for make up their own realities. † 3. Examine this Wall-Mart crusade and clarify its motivation, alluding to the conversation in this section of the jobs and elements of publicizing. What is th e main role? Do you figure it will be viable at achieving that reason? Divider Mart’s reason with this crusade was to evacuate the misguided judgment about the organization, and advance a connection between the workers and the shoppers. Divider Mart discussed legitimately with buyers through the letter from the CEO and the representative articulations and tributes. They utilized supplementing advertising advertisements in select urban areas through question and answer sessions with workers. Divider Mart needed to give a positive message to consumer’s to attempt to secure their image picture. By advancing their representatives rather than their merchandise, Wall-Mart took a one of a kind position, and along these lines stuck out. In the case of nothing else, this would have made the organization essential to customers. References Gauguin, T. , Allen, C. , Semen’s, R. (2012). Publicizing and Integrated Brand Promotion(6th deed. ). The most effective method to refer to Week One Assignment, Papers

Free Essays on Images In William Shakespeares Macbeth

of Macbeth. Soon after Macbeth murders Duncan, he starts to show his sentiments of blame and regret when he says: With all extraordinary Neptune’s sea wash this blood Clean from my hand? No; this my hand will rather The incalculable oceans incarnadine, Making the green one red. (2.2, 60-64) Macbeth is stating that the ocean doesn't contain enough water to wash the blood from his hands without turning the oceans themselves red with blood. He is outlining to the watcher ... Free Essays on Images In William Shakespeares Macbeth Free Essays on Images In William Shakespeares Macbeth Symbolism might be characterized as an assortment of mental pictures or considerations, shaped in an individual’s mind, that interests to any of one their five detects. In the play Macbeth, composed by William Shakespeare, different pictures are utilized. Macbeth is a play about an aggressive youngster who puts everything on the line so as to become ruler of Scotland. In the play, the predominant pictures are of dress, blood, creatures, and restlessness. The utilization of symbolism makes an impact in the readers’ brains and upgrades their comprehension of the play through assisting with making a good, mental, and physical air in a work. Right off the bat, pictures of blood and creatures assume an unmistakable job in building up the ethical air. In Lady Macbeth’s proclamations to Macbeth before the homicide of Duncan, a creature picture assists with passing on moral climate. Woman Macbeth says to her significant other, â€Å"†¦look like the blameless blossom,/But be the snake under’t†. (1.5 65-66) Lady Macbeth is revealing to Macbeth that to get away from doubt he needs to act honest, while acting like the malevolent monster to achieve his dangerous objectives. The snake has regularly been utilized as a portrayal of insidious or an agent of the villain. In this way, despite the fact that Lady Macbeth is contending to Macbeth that the homicide of Duncan is the exemplary activity, her utilization of the picture of the snake recommends that the homicide of Duncan isn't right. Another picture that especially assists with setting up moral climate is found in the expressions of Macbeth. Soon after Macbeth murders Duncan, he starts to show his sentiments of blame and regret when he says: With all incredible Neptune’s sea wash this blood Clean from my hand? No; this my hand will rather The innumerable oceans incarnadine, Making the green one red. (2.2, 60-64) Macbeth is stating that the ocean doesn't contain enough water to wash the blood from his hands without turning the oceans themselves red with blood. He is representing to the watcher ...

Lab report (Should we mine this ore) Example | Topics and Well Written Essays - 750 words

(Should we mine this metal) - Lab Report Example The investigation results demonstrated that absorbance is relative to the fixation. According to these, the test is identified with Beer-Lambert Law which is the Beer-Lambert Law (A= Æ bC) is a mix of molar absorptive (e), test concentration(C), arrangement thickness (b), absorbance (A). In this test, a standard bend was applied to decide and communicate the connection between two amounts. For this situation, the exposition information is plotted to decide the centralization of the given substance .The Beer-Lambert Law can demonstrate that the solution’s fixation is straightforwardly relative to the solution’s absorbance. The Beer-Lambert Law is communicated as beneath: Besides, Absorbance= - log (%T) +2 is also alluded to as Beer’s Law. Percent transmittance and absorbance then again was too considered in this trial. Absorbance speaks to the logarithmic proportion of the degree of light ingested at a given frequency as light goes through the arrangement. Besides, matter and light connection additionally empowered us to additionally comprehend the essentials of the lab test. Through Louis de Broglie hypothesis and quantum material science, it is noticed that issue and light connect through transmission, discharge, reflection and ingestion. Through information assortment from various test trails, it very well may be utilized to decide the percent transmittance. By definition, the percent transmittance is the powers proportion of light through a medium to the underlying light force. It can also be utilized to decide the connection between the frequencies and force going through the arrangement. Percent transmittance is communicated as underneat h: To decide the best corrosive to use from the examination of the gave corrosive the metal, right off the bat, 6M of the 3 acids and 3M of one corrosive were utilized to make 4 arrangements with Cu (NO3)2.3H2O.In this case, 3M and 6M spoke to exceptionally solid corrosive focus. The Cu(NO3)2.3H2O sum utilized that

Good Toefl Essay Samples - How to Improve Your Essays

Good Toefl Essay Samples - How to Improve Your EssaysGood toefl essay samples are just what students need when they need to improve their essays. In this article, I will give you three of the best and most useful essay samples for students.The first of the three toefl essay samples is about student help organizations. This particular toefl essay sample was intended to give students some kind of insight on how to help groups can be organized. Although this sample did not cover every single step involved in organizing such a group, it still provided some helpful insights. If your student needs more information on how to organize a group, it is best to consult an expert.The second toefl essay sample was about the value of the past and present. Although it could have been written a couple of years earlier, it is worth highlighting the current social and political environment as well as the events that had transpired in the recent past. The emphasis here is on the importance of the experi ences of the present generation, rather than focusing on the past.The third of the three toefl essay samples was about the relationship between students and teachers. While this topic dealt with a general theme that involves teaching methods, it also stressed the importance of students and teachers getting along. Teachers do have an important role in providing the support and encouragement for students, but students also have a huge role in making them succeed.All three of these toefl essay samples are excellent to improve your grades, but there is one thing that they all had in common. All three of them focused on the importance of improving your overall ability to write a good essay. The focus of the examples varied, but they all presented the same idea: that the key to writing a good essay is having good study habits and using an effective writing method.Those who want to find good toefl essay samples are sure to find at least two or three good examples. But since the essay sampl es mentioned above dealt with different writing styles, it is still worth studying up on the writing styles of a couple of different authors, even if you only plan to use one of them in your writing efforts.This is because successful students tend to read a lot and talk a lot. They spend lots of time on their books, and they spend a lot of time thinking about their essay topic. When you want to improve your essays, it is best to give more attention to reading, talking, and writing.Good toefl essay samples are very useful for all students, especially those who wish to improve their grades. Just make sure you take into account the points mentioned above. Good essay samples are very helpful for all readers, no matter what style they are written in.

Womens Rights In Iran And Saudi Arabia - Free Essay Example

Iran and Saudi Arabia are Islamic countries located in Asia. Iran is Islamic Republic country with 31 provinces and majority of Shia Muslim, where Saudi Arabia is absolute monarchy ruled by king. Saudi Arabia is located in Southeast Asia with population of nineteen million people. This country was established in 1932 by King Abdul Aziz (Hamdan). The war that America waged against Iraq had effected women and challenged Saudi Arabian society which experienced changes toward women. American presence starts with the production of oil in 1997 in Saudi Arabia which effected on women rights in this country (Hamdan page.43). Similar, 1979 and constitution revolutions which happened against shah and establishment of parliament in 1905-1911 and 1979 in Iran, women played very important role in politics and social movements (Brooks). In this paper, I will compare social and political rights of women in Iran and Saudi Arabia. To start with, the 1979 and constitution revolutions that happened in 1905- 1911 and 1979 in Iran women played important role in social and politics movements. One of the most important movements by women in Iran was participation in 1979 revolution against Shah (Brooks). Muhammad Riza was a ruler who was interested on westernization and women rights (pg.4). But still women did not want him. Women in Iran were contact with western feminism and influenced by them. One of the impacts that western women had on Iranian women were about education rights, where women wanted their education rights as western women. In addition constitution revolution was very important time for Iranian women because of political stability shown (pg.5). In constitution revolution women protested for constitution and parliament where they did not have the right to vote. Iranian women were trying to get the same rights as western women had, but they did not get. Though, this revolution had positive consequences for women where they found their voices through publishing and meetings (pg. 5). For the first time women raised their voice as a woman not as a citizens. The womens movements in west influenced Iranian women. In nineteen and twenty century western women were struggling to gain their rights as men in their country, the same could be said for Iranian women (pg.6). Women in western and Iran were treated unequal to men in society. These evidences show that women in 20th century did not have any political and social rights and they were not treated equal as men. Women were struggling to gain their rights, but still they raise their voices and show that they also have the power and they are the citizens of the country. And they played an important role in history of Iran by joining in two revolutions which very important for Iran. In addition, still women in 21th century in Iran do not have any social rights. They are not treating as equal as men in society. Women are known as second citizens in Iranian society. Women in Iran still did not get their fundamental rights (Taheri). Women in Iran are facing different social problems. One of the big problems that Iranian women are facing in I ran is wearing Hijab, where they are not allowed to go out without Hijab. A according to article 63 of penal code that, Those women that appear in the streets and public places without the Islamic hijab shall be sentenced to prison or fined as a punishment to pay some money to superior authorities (Taheri par. 5). Women in Iran are getting harassment, abuses and discrimination by Iranian regime for not wearing proper Hijab or headscarf (par.6). Wearing Hijab is an Islamic traditional that every Muslim women should wear. That is why Iran government enacted law for women that they are not allowed to go out without Hijab, this is one of the reason women in Iran are struggling. Moreover, Women are ban to travel abroad and enter stadium (Taheri par. 2). Iranian women are not allowed to travel abroad without their parents and husbands permission. Husband can stop his wife from traveling to other country any time (Taheri par.2). And female athletes are facing many problems by going to stadium, because it is ban for them. Women in Iran are ban from watching mens football and other sports in stadium (Taheri). International Volleyball Federation, known as the FIVB, uphold its own rules and agree not to allow Iran to host future tournaments â€Å" unless it allows Iranian women to attend (Taheri par.2) One of other social rights that women are struggling to get is, work in society without any problems. Women are being discriminated by Iranian government. Because government pays less salary than men and women should must do two jobs (Davachi par.15). Also according to article 1117 t Under Article 1117 of the Civil Code, an Iranian man can ban his wife from working if he believes this would be incompatible with the interests of the family or with his or his wifes dignity (Bliar par.9). .Even if women ask for their rights government will send her to jail (Taheri par 3). Which is unfair to women because they are doing many jobs, they work at home, take care of their children, husband and in laws family , despite all these women work to help her husband and family but government pays them less salary than men. How strict and unfair it is that Iranian government gives the right to husband to stop his wife from working because he thinks that it will damage his family dignity. Women are be ing property that men are using and controlling them. Iranian government does not give equal rights to women and treating them as property. According to the Universal Declaration of Human Rights Everyone have the rights of freedom without any kind of discrimination of race, sex, religion, color and etc But unfortunately, women under Law giving by Iran government are struggling to get equal rights in society. In Addition, Women in Iran does not have political rights as men in this country. The percentages of Iranian women in politics are less than men. Women in Iran are not allowed to run for presidential election, but they can run election for parliament. In 290 seats House in Iran parliament nine of them are female; in total which 3% (Blair par.14). According to CNN which is news TV channel that Rouhani the Iran president did not include women in his proposed list of 17 ministers (Qiblawi par.1). Which shows that the president of Iran did not give political position for women, though during his campaign for presidential election promised that he will give more rights to women in his cabinet (Qiblawi par2). Because of this women in Tehran protested that they want female political leader in Rouhanis cabinet, but Rouhanis government claimed that women are not capable enough to be governor (Jamalpour par.3). One of the Iranian politicians has claimed that country should not take risk of appointing women in cabinet because they are not experienced (Jamalpour par.9). Though women played an important role in presidential election In Iran still they cannot get their political rights. Women are half populate of society. They should receive equal rights as men in society. Same, they should have same political position as men in country, where Iran government take away political rights of women in Iran. Because they think women are not capable for leading a country. Even women played important role in history of Iran and presidential election, they thought the new government will give them more right but they treated them as second citizens in Country. There is gender equality in Iran government and society, where women are not able to get their basic rights only because they are women. Women are thought to be weak that is why government of Iran does not give power to women, though women play very important role in society. Similarly, Women in 20th century in Saudi Arabia did not have social rights and political rights. Arabian women in 20th century were ban from working without male partner (Hamdan pg.47). Conservative religious scholars said that women should stay at home which is a safe place for women (Hamdan pg.47). Women were not allowed to go out without hijab and were not equal in the society. When Americans came to Saudi Arabia for production of oil in 1979 they established Arabian American Company ( Hamdan pg. 43). Americans brought their families with them and they built, Western style houses, schools, parks, restaurants ( Hamdan pg.43). American women started shopping, driving cars, unveiled where Saudi women were forbidden (Hamdan pg.430). Arabian women after seeing western women start asking same social rights. Women in Saudi Arabia because of religious traditional society could not work, drive cars and go out without Hijab. Moreover, Gulf war which happened in 1990 which was called in the United States affected on Arabian women because during that war American and Kuwaitis women were driving militarys cars and it cause women In Saudi to ask for their rights (Hmadan pg.44). Women in Saudi Arabia were treated as second class citizens. They were not treated equal as men, because women were not getting the opportunities of employment as men were getting (Alharbi par.17). Moreover, Women are not treating equal in Saudi Arabian society. Women in Saudi Arabia are facing problems to get their social rights. One of the main problems that women are facing is working in society where there are strict rules while women want to work. There are fewer opportunities for women to work, because there are restrictions in transportation limitation, having male guardians, and employment regulation (Alharbi pg.17). The main role or position of women in Saudi Arabia to stay at home, take care of children, family, and obey their male guardians husband/ father(Alharabi pg.17). Women are discriminated in Saudi Arabia because they not get equal social rights as men get. There is limitation for rights of women in employment (Alharabi pg.17). The reason is that Saudi Arabia follow sharia law where women should not work without male guardians and follow these laws. Women only can work when her male guardian allow her (Alharabi pg.180). In addition, women do not have the right of movement, they cannot travel abroad without their guardian permission, and they cannot drive cars. The guardian system in Saudi Arabia taking away womens basic rights, which is women need their guardian permission when they need to register for university, opining bank account, work, renting apartment, and accessing justice (WRS par.4). Women in Saudi Arabia are controlled by male guardian since birth to death. Women in this country cannot appear in public without Hijab. Women are requird to wear Obaya and cover their head otherwise religious police will harass them (Tarabay par.3). Women in Saudi Arabia were not allowed to drive and attend to sport tournaments but recently the Muhammad Bin Salam, crown prince of Saudi Arabia give this right to women that they can join sport and drive cars. These evidences clearly show that women in Saudi Arabian society are not treated equal as men. Women are treated as slave where they should always ask for permission and obey their male guardian. They do not have the right of freedom and other social rights which are working in society. The only reason that women in Saudi Arab cannot get opportunities for jobs because of male guardian system which is their social right. Women are controlled by male and they are as mens property. Their social rights are taking away by their male guardian; they are completely depended on men. Because men think that they are following Sharia law and in Sharia law they have to obey their male guardian which wrong concept. Even when women in Saudi Arabia want to raise their voices and ask their rights they need their male guardian system which is being slave and property of somebody else. Furthermore, women in Saudi Arabia do not have political rights as other Islamic countries. One of the challenges that women Saudi Arabia are facing is their political rights. The system of government in Saudi Arabia is Absolut monarchy where king has the absolute power and he is the head of government. For this reason women in this country cannot vote and run precedential election. King Abdullah was the king of Saudi Arabia, he had absolute power his word were law in Saud Arabia people had to obey (Alharabi pg.14) He give the power of decision to council of top religious leaders (Pg.14). These religious leaders recommend sharia law in this country where thirty years men were allowed to participate in Consultative Assembly where women were forbidden to participate (Alharabi pg.14). This law was followed until September of 2011 but king Abdullah change the law and give right to women to participate in Consultative Assembly (Alharabi pg.14). The only political position that women have in Shura Council could have was being advisor and it means that they will only stay in Shura Council and cannot make any law and talk about their rights (Alharabi pg.14). King Abdullah for the first time gave 30 seats out of 150 for women in Shura Council which is 20% seats but women in Shura Council do not have legislative power (Alharabi pg.15). Moreover, recently King Muhammad Bin Slaman for the first time open military job for women and placed a woman in senior government position (Amos par.1). King MBS is trying to bring equality among gender in Saudi Arabia. But there is lack of women in Saudi Arabias cabinet. Women still do not have senior position in Saudi Arabia cabinet, king Abdullah and Muhammad Bin Salman give very senior position to women but still he did not give any l eadership position in government. Women still do not have political power in Saudi Arabia and cannot ask for their rights. I think one the reason can be that Saudi Arabia is an Islamic country with Islamic tradition where there is gender discrimination. Women still are known as second class of citizens after men. Still the crown prince of Saudi Arabia did not give equal political rights to women. In my perspective he only wants to show to the world that he is treating women equally and in his government women have same right as men. This is not true in real because he only appoint women in junior position not in senior positions. As a result, there are similarities between women rights in Saudi Arabia and Iran. Saudi Arabia and Iran are the countries that treat women as second citizens of country. These two countries are Islamic country with Islamic traditional society and Law. These countries follow sharia law where women are not treating equal as men. Women in Saudi Arabia and Iran do not have social rights as men; women have to obey their male guardian. They cannot work, travel, and go out, without their male permission. That is why there are fewer opportunities for women to work. Also other similarities in these two countries are that, women cannot go to public without hijab otherwise they will be harassed by police. In addition, women were not allowed to join sport and inter stadium. Besides this women cannot rule the country in Saudi Arabia and Iran. Also women do not have political rights as men in these countries. Women only have junior positions in government they do not equal seats in cabinet of these two countries. Women are struggling to get their social and political rights and treat equally. In Saudi Arabia and Iran women do not have the freedom in society; there is male guardian system that women should always obey that if they do not want to. They always treat as slave and property in these two countries where they have to always obey their guardian. So these were the similarities women rights in Iran and Saudi Arabia. Likewise, there are some differences between women rights in Iran and Saudi Arabia. Saudi Arabia has a government of absolute monarchy system, where the king is the head of state and his words is the law and everybody has to obey. Iran is country with Islamic republic government. Iran is Islamic country with majority of Shia where Saudi Arabia is an Islamic country with majority of Sunni Muslim. Recently women in Saudi Arabia getting their basic rights which is joining in sport and stadium and driving car but in Iran women are even not allowed enter sport stadium. Women in Iran have the right to vote but in Saudi Arabia women cannot vote because Saudi Arabia is absolute monarchy. Women in Iran history played very important role during two revolutions happened which was 1979 and constitution. In addition women in Iran have more political rights than women in Saudi Arabia, because Iran has women in their cabinet where Saudi Arabia does not give senior position to women in politics. In conclusion, in my perspective the culture of Iran and Saudi Arabia are Islamic and they treat human being according to gender. That is why rights of women are limited or taking away in these countries. Saudi Arabia and Iran are Islamic country they follow Islamic law that is why they treat women unequally and use them as slaves and property. Women are not able to get their social and political rights because of Islamic and traditional society. Though Islam give equal rights to women as men but people are having wrong concept of Islam that is why they use women as salve and property. Iran is a country where president made a strict law against women that they are forced to wear hijab in public places otherwise they will be harassed by police even though women do not want to wear hijab. But they have to follow the laws. Their rights of freedom are taking away by their own government and nobody is there to listen to their voices. Women in these countries are struggling to get at least their basic and social rights which they cannot get it.

The Summer Break Of 2013 - 919 Words

During the summer break of 2013 I was an eager soon to be a sophomore. Even with summer break, I faced a stressful combination of summer school, Crew soccer club practice, and homework. To cope with them, I unknowingly turned to unhealthy eating and sleep deprivation. As you can imagine my summer did not go the way I expected it to. I finished summer school in the middle of July when I woke up with a sudden, harsh, and excruciating pain in my lower abdomen. I couldn’t bare to even get up from bed. I thought maybe I needed to go to the bathroom, which didn’t solve the problem. I was sweating continuously. All I could do was cry in the fetal position. It felt as if a professional boxer was jabbing my lower abdomen from left to right. I†¦show more content†¦I was scared for my life that this might be the end. That following night I went into the operating room. After the surgery, I had to stay in the hospital for 4 days. It was the worst experience I ever had. I had no appetite, all I had was water. Even though my appendix was removed, I still felt the pain in my lower abdomen. I had to walk around the hospital floor in order to relieve some air from my stomach. It was very quiet and dark since barely any sunlight came through the windows. The cold air made me feel sick to my stomach. It was depressing to see young children on ventilating machines or babies placed in clear boxes because of their conditions. Each time I walked in the hallways passing each room, I was crying. Being stuck in this environment made me want to leave immediately. There was no happy place for me. I was able to get a lot of support from the nurses and doctor who always checked up on me. My uncle, who is a doctor of Chiropractic visited me daily to make adjustments on my spine. As each day passed, the pain was slowly fading away. Although I had help, I on my own, had to continue to walk until I finally felt better. Fortunately, after 3 days, I was able to walk around freely, gained my appetite back and was finally discharged from the hospital. Back at home, I had to stay inside the house and not do any physical activity which was difficult to cope with because I felt useless. My incisions were still healing at the time so I

Benefits And Benefits Of Creatine - 1319 Words

Creatine has become one of the most substantial methods used to enhancing performance. This performance enhancing substance is purchased mostly in powder and is mixed into the liquid. Once the creatine enters an individual’s physique, it fuels the body’s ability to produce energy immediately. The reason why creatine has a significant role is that with additional energy, an athlete can train harder, which will ultimately supply quicker results. In addition, if an athlete exercises frequently, follow a nutritious diet, and takes creatine he or she will get an outcome. However, would the outcome be advantageous or detrimental to the individual is the subject of matter. The logic behind this subject of thought is that research claims to portray that creatine is safe and effective. On the other hand, several studies uncover the sides effects associated to creatine, such as dehydration. It is imperative that creatine has many advantages to specific training and sports, but on e should consider the drawbacks linked to creatine. The purpose of this paper is to reveal a better understanding of the advantages of using creatine as a performance augmenting substance, by discussing the beneficial factors and myths related to creatine. Creatine is combined amino acids that are created by the liver, kidney, and pancreas at a level of 1-2 grams per day (Pepping, 1999). This interprets that creatine is produced naturally by the body. Individuals consume creatine by either supplementationShow MoreRelatedBenefits Of Creatine Supplementation On The Human Body1473 Words   |  6 Pagesquestion, I wanted to further develop and question for the health benefits and changes that happen to the human body under creatine supplementation. Creatine is starting to become more and more popular as a supplementation for athletes and exercise enthusiasts who want an increased advantage in their physical activities. Many websites and health magazines state recommend taking creatine for its health and exercise supplementation benefits. Due to popularity increase it now being widely used as a supplementRead MoreBenefits Of Using Creatine And Anabolic Steroids Essay906 Words   |  4 Pageseffects of another performance enhancing substance. The most used performance enhancing supplements are creatine and anabolic steroids. Creatine is a naturally occurring compound that is produced from amino acids by the kidneys and liver. It is also found in foods such as poultry, fish and meat. Creatine monohydrate is produced commercially for use as a supplement. There are benefits of using creatine as a performance enhancing supplement which include; supplying energy to muscles, delay fatigue duringRead MoreCreatine s Performance Enhancing Athletic Performance1293 Words   |  6 Pagesmuscular bodybuilders checking out creatine (Cr) supplements. Many athletes consume this supplement to build strength and enhance athletic performance, especially towards physical efforts requiring energy bursts. Since English Olympians initially brought attention to creatine s performance-enhancing benefits at the 1992 Barcelona Games, creatine s popularity has skyrocketed. Its effectiveness is supported by numerous scientific studies, including those suggesting benefits for people with physical disabilitiesRead MoreCreatine Side E ffects On Nutritional Supplements1417 Words   |  6 Pages This creatine side effects update covers sources of creatine in food,effective supplementation and study results of creatines effectiveness. Over the last decade, thousands of articles have been written about creatine side effects in scientific journals, magazines, newspapers, and on the Internet. The reason for this interest is that creatine supplements have proven to be one of the most effective methods available to increase strength, power, and muscle mass. Moreover, a number of potential therapeuticRead MoreThe Athletes Use Nutritional Supplements Essay1648 Words   |  7 Pageshopes to better their athletic performance. There is a wide variety of nutritional supplements that people take to see improvements. Some ergogenic aids that are most commonly used are beta-alanine, caffeine, creatine, pyruvate, and many more. The one we will focus on for this paper is creatine. Ergogenic aids are substances or techniques that are used to enhance performance, increase lean body mass or muscle mass (Maughan, â€Å"Nutritional Ergogenic Aids and Exercise Performance†). Ergogenic aids areRead More Creatine Essay1591 Words   |  7 Pages Creatine nbsp;nbsp;nbsp;nbsp;nbsp;Creatine is one of the primary things an athlete will do to put supplements into their body. These supplements range from protein shakes to illegal anabolic steroids. Some sports supplements are incredibly safe and effective, yet others work for a while and then fizzle out, while others still work well but do more damage than good in the long run. In the past athletes had to turn to such things as anabolic steroids or blood doping (the process of takingRead MoreSports Nutrition Essay1259 Words   |  6 Pagesand clinical trials, studies have shown the enormous benefits supplements and consistent dieting has on an athlete. Supplements like whey protein, creatine, caffeine, and branched chain amino acids have allowed athletes to surpass limiting plateaus and reach new heights with respect to physical conditioning and mental awareness. Whey protein provides protein, which is an important macronutrient that serves as a building block for muscles. Creatine is a r elatively new supplement that allows musclesRead MoreExplements In Sports1318 Words   |  6 Pagesraising concern about drugs as the players were asking about testing procedures and one player in particular had a lot of questions about things that could help her. She wants help for her performance on the ice and is looking into supplements like creatine monohydrate as well as drinks like Redbull but is also concerned as she has had gastrointestinal issues and doesn’t know if it will affect her differently. Concerned as the athletes don’t know much about using these substances you decide to createRead MoreActions and Effects of Creatine Essay1338 Words   |  6 PagesActions and Effects of Creatine Throughout time, humans have had a fascination with being excellent at what they do, and athletics have been no exception. Many substances exist, and many have been criticized and analyzed for their safety, legality, and morality for athletes. With the banning of steroids from competitive sports, and the implementation of random drug testing in most sports, most athletes, professional, recreational, and would-be professionals are hopingRead MoreThe Simple Science Behind The Diet Plan1620 Words   |  7 Pagesme. Caffeine: if used in moderation, as a dietary supplement can accelerate weight loss. Beta-alanine: the limiting amino acid in carnosine synthesis, meaning that its presence in the bloodstream is directly tied to muscle carnosine levels. Creatine monohydrate: the most cost-effective dietary supplement in terms of muscle mass and strength gains. Aniracetam: A nootropic supplement that has the potential to actually improve your brain and thought processes. Whey Isolate: Generally contains

Private Prison And Its Effects On The United States

Lobbying As previously stated, private prison companies have to rely on the big prison population in order for them to make money because he main concern of these private corporations that run these facilities is money. Due to this, these companies will do whatever it takes to make sure the prison population increases so they can keep making money. Therefore, the private prison companies will lobby for laws to boost the prison population. Due to this financial motive they will do whatever it takes to make money. In the Corrections Corporation of America’s 2010 Annual Report they even stated the following: Our growth is generally dependent upon our ability to obtain new contracts to develop and manage new correctional and detention†¦show more content†¦Also, sentencing alternatives under consideration could put some offenders on probation with electronic monitoring who would otherwise be incarcerated. Similarly, reductions in crime rates or resources dedicated to prevent and enforce crime could lead to reductions in arrests, convictions and sentences requiring incarceration at correctional facilities. This quote from the Corrections Corporation of America’s 2010 Annual Report shows that they are not concerned with reducing the prison population, but instead are worried about laws that would force them to downsize and or lose money. It also seems like they are trying to instill fear into people because of the mention of electronic monitoring and how those people should be incarcerated and not put on probation and making it seem like they are going to cause chaos in the streets. Therefore, in order for them to continue the growth that they mentioned in the quote above they started lobbying. These private prison corporations have previously worked corporations, lawmakers and worked with interest groups that advocate for prison privatization through the group American Legislative Exchange Council (ALEC). ALEC is a non profit group that advocates for free markets, limited government, federalism, and individual liberty (Mason, â€Å"Too Good to be True†). CCA was a member of this

Legalization of Gay Marriage Essay - 1285 Words

Legalization of gay marriage has been a major controversial topic for a long time. Although, many people do not know what it means to be homosexual, most people do not know the actual definition of homosexuality and they do not know how difficult it is to be gay in this society. There are many reasons why people are against gay marriage and homosexuals all together. Most of the reasons are based on religious bias another big reason is being afraid of the unknown. Some smaller reasons are that being heterosexual is such a social norm now a day’s people are not used to the change. Also parents often time tell kids that homosexuality is not a good thing because of there own views. Gay marriage should be legalized because most of the people†¦show more content†¦Back in 1985 gay rights were very strict they could not serve openly in the military, have sex without having the risk of being arrested, be protected under hate crime legislation, get married, be protected as a t ransgendered child, visit the same sex spouse in the hospital, come out as a celebrity and not have backlash, and identify as a transgender without being classified as having a mental disorder. These laws were in place 28 years ago and some of them have not changed; such as, be safe from being fired, get married, be parents in many states, serve the military as transgendered, and be served by every business. These are many of the hardships of being a part of the LGBT society. There are many reasons for things being the way they are still today. Some of the reasons why people have such a hard time in accepting gay marriage have to do with, religion, accepting change, having parents tell you that it’s not right. Most people know that religion has a lot to do with why people do not like gay marriage or gays in general. Each religion has there own opinion on the matter, Christianity can go both ways; it was traditionally considered a sin but other denominations have reconsidered or are in the process of changing. In the bible it does not specifically say anything about gay marriage. Judaism has three types of people who practice their religion and theyShow MoreRelatedLegalization Gay Marriage1099 Words   |  5 PagesLegalization of Gay Marriage What is the definition of marriage? The dictionary states it as being the legal union between a man and a woman as husband and wife. However, times are changing as the gay life style becomes more accepted by society it is time to allow all couples regardless of sex to enjoy equal protections, rights and benefits under the law. Perhaps, it makes the most sense to consider arguments against same sex marriage to realize why it should be legalized; these arguments touchRead MoreThe Legalization Of Gay Marriage1527 Words   |  7 PagesAnna Aiello Professor Jessica Lugo College Writing 1 25 September 2015 The Legalization of Gay Marriage A New York Times article honors that on June 26th, the United States declared same-sex marriage a right nationwide. â€Å"Love wins,† chanted the crowd outside the Supreme Court (Liptak). The Supporters of same-sex marriage celebrated the new feeling they received of love equality. For many years, homosexuals companions have been deprived from their right to become legally united. ThisRead MoreThe Legalization Of Gay Marriage1749 Words   |  7 PagesThe Legalization of Gay Marriage: A Step to Equality Imagine a world where heterosexuals are the minority. Straight people would be the ones fighting for the same rights as homosexuals. Same-sex marriages would be average and normal, while straight marriages would be frowned upon and considered unholy in the eyes of religion. Heterosexuals would be denied service at restaurants because of their sexuality, they would be called derogatory names while holding their partner’s hand and most importantlyRead MoreThe Legalization Of Gay Marriage1411 Words   |  6 PagesAbstract The legalization of gay marriages is one of the most controversial issues throughout particularly in modern life. This paper, based on secondary research, arguing for legalizing same-sex marriage through specific analysis of its positive influences. In particular, there are two main benefits regarding society as well as economy. The finds of the research indicate that gays or lesbians are completely an important part of society. Therefore, they must have the rights to live and marry legallyRead MoreThe Legalization Of Gay Marriage1638 Words   |  7 Pagesimportant cultural development in America in the last twenty-five years has definitely been the legalization of gay marriage. Few other issues in public policy have resulted in such a dramatic shift in public opinion as the controversy same-sex marriage and the rights that come along with the institute of marriage. The decade of the seventies was the time when numerous state statutes materialized defining marriages to only be valid between and man and a woman. Later in the nineties and on into two-thousandsRead MoreThe Legalization Of Gay Marriage1269 Words   |  6 Pages It appears people are less frequently getting married to hide being gay than in the past. Now it has be-come more prominent socially. The legalization of gay marriage has led to more people feeling comfortable coming out. There are definitely still people that hide being gay due to family, friends, or religious lack of acceptance. This could af-fect treatment of patient if they do not fully tell the physician their full sexual history. In the video, one of the characters said, â€Å"everything in itsRead MoreLegalization of Gay Marriage1319 Words   |  6 PagesREGINA KHOR MAY LIN AA09179 Relationship Should we legalize same-sex marriage in our country? To persuade To persuade my audience that we should legalize same-sex marriage in our country. Same-sex marriage should be legalized since it is the natural form of the marriage evolution, part of human rights and able to prevent psychological stress from the LGB community. (LGB- lesbian, gays and bisexuals) Problem and solution I.INTRODUCTION Picture this... A man meets someoneRead MoreThe Legalization of Gay Marriage Essay2475 Words   |  10 PagesAmericans on several levels. Politically, gay marriage is one of the hot issues that public officials are asked to take a position on. Legally, matters of jurisdiction have caused uncertainty on whether a couple of the same sex will be recognized should they decide to move. Socially, America is still in turmoil due to how strongly both the opposition and advocacy feel for their cause. This has resulted hate crimes and protest, which brings gay marriage to a personal level as well. This issue causesRead MoreEssay about Legalization of Gay Marriage1124 Words   |  5 PagesThe legalization of gay marriage in the U.S. bears the same stigma as have prior civil rights issues, and as such should be proposed as one of utmost importance, and careful consideration. If our government, as it claims, is secular in nature, then it would be wrong for it to base its treatment of individuals outside the boundaries of what is naturally understood as the right of every man, woman, and child, to pursue a lifestyle that is ful filling. By the same token, white people, black peopleRead MoreAbortion, Gay Marriage, And The Legalization Of Marijuana2946 Words   |  12 Pagesgatherings, private debate, and especially political races. Whether you know it or not, if you assimilate into society in anyway, you probably have an opinion on some issues in today’s culture. Some major topics in today’s news are abortion, gay marriage, and the legalization of marijuana. These issues have increasingly divided us as a society, and have also infiltrated into our political affiliation. The two major parties, Democrats and Republicans, have never been able to see eye to eye on theses issues

Database And Knowledge Base Management System - 1364 Words

Trident University Rondia Riles Module 1 Case Assignment ITM 540: Database and Knowledge-Base Management Dr. Ying Liu August 16, 2013 Introduction Information and data have become the cornerstone of business enterprises today. Financial services organizations rely on important trade and market data, retail business rely on consumer and market data, and military organizations are concerned with classified and national security-sensitive data. As these organizations continue spend more time, effort, and money into the management of this data, data base management systems are gaining more attention in Information Technology Enterprise. This paper will discuss the advantages of using an Object Database Management System (ODBMS) as opposed to the older a less flexible Relational Based Data Management Systems. Overview of Object Oriented Database Management Systems The 1990s saw the emergence of ODBMS as the dominant data modeling application software. It began in the 1960s and continued during the 1980s as technologists were searching for a more flexible and capable way of dealing with data that fundamentally changed the way applications were being designed. Object technology depicted data in terms of â€Å"classes† instead of representing it in the strict table format of relational databases. A class is defined as the structure and code provided by the programmer. It includes a description of the type of data, how it is stored, and its code. However,Show MoreRelatedAssessment Of The Database Architecture And Design Of Various Clinical Information Systems1680 Words   |  7 Pagesaim of this report is to present information about assessment of the database architecture and design of various clinical information systems like administrative system, clinical decision making system, electronic health record and computer based health r ecord system, nursing system, ancillary service system, patient numbering systems at master and enterprise level. The assessment will be based on the health and hospital system that includes around 1800 bed hospital and 30 community based clinicsRead MoreProfessional Skills For Information Systems1591 Words   |  7 PagesInformation Systems CIS5100 S1 2017 Submitted By Deepak Chander Jaikumar U1097711 10 May 2017 University of Southern Queensland The database is a collection of related data that is organized in some way so it can be accessed easily and can be managed updated. Relational database management system (RDBMS) is DBMS system that is based on relational model. In this model, data is represented in tuples. The query is the type of request for the information from the database. Database reportRead MoreQuestions On Batch Processing And Online Processing1325 Words   |  6 Pagesbatch only. 3. All records are updated into master databases after batch processing. Before processing we will not get any reports or information about those transactions from database. 4. Still batch processing is used at some applications like Backup. 1. This processing method in computers process a transaction immediately. 2. So the reports will be available immediately after transaction happen available to all users from its master database file. 3. No time delay here for getting the recordsRead MoreThe Case of BobCo Essay1553 Words   |  7 Pagesthe betterment of the company. Bobco even though based on several locations worldwide, each section is led by a vice president and consists of consultants at different ranks. I.e. associate consultant, consultant, senior consultant and programming management/director. The head of the leadership hierarchy is Bob Johnson (CEO and President). Then each section has its own vice president along with the CIO and CFO. Each vice president holds regular meetings with his senior staff and the timing of suchRead MoreDatabase Systems Essay911 Words   |  4 Pagesfor the management. Before the implementation of this plan, it is essential for the business personnel to collect pertinent information about the strategic plan. In this concern, various database systems have been introduced. For effective management of the staff functions and line functions as well as execution of strategic plan, t he company should make use of the data oriented model. The systematic integration of the goals can be done with the help of a well developed information system (OBrienRead MoreChapter 11 Review Questions1 What Is1233 Words   |  5 Pagesrole of knowledge management and knowledge management programs in business? Define knowledge management and explain its value to businesses. Knowledge management is the set of processes developed in an organization to create, gather, store, maintain, transfer, apply, and disseminate the firm’s knowledge. Knowledge management promotes organizational learning and incorporates knowledge into its business processes and decision making. Describe the important dimensions of knowledge. A. Knowledge has aRead MoreFile Management Systems And Data Base Management System766 Words   |  4 Pages3.) Write the differences between file management system and data base management system A.)File Management System:- 1. Scarcely no. of files used 2. Doesn’t furnish collateral 3. Data redundancy is muddle loss of integrity. (accurate and consistent data) 4. Data is isolated 5. Data ingress takes lot of times 6. Concurrency control is not possible single user system 7. Compact preliminary design 8. Transaction concept not used 9. Data redundancy 10. Difficult data ingress 11. Integrity muddle 12Read More Management Information System Essay805 Words   |  4 Pagesdevelopment, management, and use of information technology tools to help people perform all tasks related to information processing and management. In the above definition you can find the three key resources-information, information technology, and people. You will also find various functions that you as a knowledge worker must undertake to ensure that your origination maximizes its advantages. It doesnt matter if you are preparing to work in the area of finance, human resource management, logisticsRead MoreInformation And Database Management Systems813 Words   |  4 PagesWeek 1: Overview of Information and Database Management Systems 6411-2 Main Post The Database Management System of a healthcare organization is an application to perform administrative tasks on a database and interacts with the data stored in the databases. Years ago information was managed by a hands-on method such as files in the file cabinet. Now, databases are utilized by technology to drive and manage information. These â€Å"databases are an organized collection of data typically stored in anRead MoreThe Problem Faced By Gym Management Essay1400 Words   |  6 Pagesthen later information is transferred to computer or spreadsheets manually. There is wastage of time as the process of transferring data is time consuming, there is no security as data can be misplaced, accuracy can be another problem faced by gym management while transferring data as error can occur while transferring data from the file, concurrency only one person can use data from file at one time so concurrency is another problem, and backup once file lost data is never recovered and it require

Mahatma Gandhi Societies Executive Committee in England

Question: Identify three leaders in your life.Briefly describe the 3 scenarios illustrating their leadership outcomes and style;Analyse how they influenced you and others;Issues for consideration and action are those explored in the course. You can also use this as a journal to add unprompted reflection. Leader name. 1 Obama2 Gandhi3 Hitler Answer: The three scenarios that exemplify the leadership outcomes on Mahatma Gandhis life are the joining of Society's Executive Committee in England, his stay in south Africa and the Zulu rebellion. All these developments influenced his life to a large extent and made him from just Gandhi to Mahatma Gandhi. The principles of non-violence and truth acts s a tool to triumph over everything and According to his belief, non- violence is vital way out of each sort of dilemma on the globe. This is the basic reason for it does persuade on me and others (Academia.edu, 2016). Mahatma Gandhi had a unique style and a model. He believed in leadership by example and he had the supreme skill to march his converse (Reynafarje, 2016). Also, persistence was his motto. According to the up to date leadership theories mahatma Gandhi showed the following features, namely, charitable subordination, person a servant, genuine self, humbleness, veracity, responsibility and susceptibility (The Better India, 2015). Also, he was a transformational leader because he was remarkably inspiring, and trusted. The personality profile of a person plays a vital role in the leadership. Mahatma Gandhi posses the following personality traits, namely, confidence in self, confrontation perseverance, clemency, learning from gaffe, power of temperament, feel affection forbutby no means hatestraightforwardness, be alive in present, seize the initial stride and accomplish it in any case and, last but never the leastnon violence (Sharma, 2011). In order to posses continued professional development the areas that are namely, reliability, visualization, being a fine model, compassionate, is familiar with first-class effort and populace and makes available inspiring work. Mahatma Gandhi possesses all the above features and was one of the finest leaders known (Scribd, 2016). Barrack Obama Jcsd-cl-obama.weebly.com. (2016).President Barack Obama - Obama's Leadership Character Traits. [Online] Available at: https://jcsd-cl-obama.weebly.com/obamas-leadership--character-traits.html. Hitler Bytwerk, R. (2016).Introduction to "The Hitler No One Knows". [Online] Research.calvin.edu. Available at: https://research.calvin.edu/german-propaganda-archive/schirach.htm. References Academia.edu. (2016).Leadership of Mahatma Gandhi. Reynafarje, A. (2016).Impact. [online] Mahatma Gandhi. Scribd. (2016).The Personality of Mahatma Gandhi. Sharma, A. (2011).The Untrailed Path of Man of Wisdom: Top 10 Qualities of Mahatma Gandhi why you need to learn them. Pettinger, T. (2004).Mahatma Gandhi Biography . Scribble and Scrawl. (2014).6 Leadership Theories to define Effectiveness of Leaders. Studentleader.com. (2005).Student Leader - The Most Influential Leader of the 20th Century.

Case Study of IBM-Free-Samples for Students-Myassignmnthelp.com

Question: Discuss about the value proposition and leadership style. Answer: Primary value proposition of IBM Value proposition deals, which the unique values which enhances the reputation of the companies and organization among the customers. In case of IBM, the unique value proposition was many. One of this was personal interaction with the clients. This is in response to the assumption that the clients lacked the ability to make practical application of the learnt skills into the execution of the workplace activities (CNN Money, 2018). This attempt did not prove fruitful as the experts were in a hurry to bring renovate the workplace scenario. Lessening the costs and contracting a huge portion of the customers to the IT department cannot be considered as a value. This is because the other customers are deprives of the services levied by IBM. Neglecting the strategies reflects opposition to the organizational values in case of IBM. Using the strategies to close the deals and manufacturing items on the self efforts is a foolish act towards luring the customers towards the brands (CNN Money, 2018). Providing alternative payment options to the IT customers represents the consciousness of the IBM staffs regarding valuing their needs, demands and requirements. Variation in the payment options provides enough space to the customers to exercise their purchasing power. Being able to answer the needs of the customers, through the delivery of quality goods, is one of the other values, which enhances the reputation of IBM. In comparison to the progress, supplying quality products helps IBM to achieve success. Seeking innovation in the quality of the manufactured products has enabled IBM to gain loyalty, trust and dependence from large number of customers. The major drive behind this is the development of strategic framework and maintaining transparency in the execution 0of the business activities (Osterwalder et al., 2014). Consciousness towards the preservation of traditionalism in the process of innovation can be considered as the unique value proposition for IBM. This consciousness enhances their reputation among the customer. Moreover, this consciousness generates an urge within the foreign investors to invest in the services of IBM. Aligning Transformational leadership with IBM The role played by Gerstner needs to be assessed for aligning transformational leadership with the business of IBM. He perceived the internal infrastructure from the viewpoints of an outsider. This enhanced his clarity regarding the necessity of change. Therefore, he deeply analyzed the current internal environment of IBM (Banks et al., 2016). This analysis brought to his notice the need for senior administratives, who are freshers in terms of IBM business. For this, he preferred upgradation of the corporate governance rather than stripping the departmental units of their power. Most importantly, he sketched the changes within a structure, which helped him to systematize the activities according to their priority. This systemtic approach generated coordination among the staffs. Altering the perspective transforms Gerstner into a great man from just an ordinary CEO. This transformation helps him to envision the situation of IBM from different perspective, compelling him to change the approach towards marketing (McCleskey, 2014). Thinking of holding a firm and stable hand enhances the personality of Gerstner in terms of assessing the effectiveness of the undertaken steps. Viewing it from other perspective, taking external assistance acts as a wise step for Gerstner in terms of ensuring the smooth functioning of the business activities. Creating a plan before starting the necessary works is a tactful step of Gerstner in terms of achieving positive results. His initiative towards mitigation of conflicts is his attempt towards sharing the success (Baldassarre et al., 2017). This quality makes him down to earth and an asset for IBM. Collaborative feeling in Gerstner acts as an inspiration for the staffs of IBM in terms of planning before starting a work. Personal interaction with the clients reflects his concern towards them in terms of ensuring their wellbeing. This can be considered as an attempt towards enhancing the stability in the relationship with the clients. This attempt bridges the gap between the designation of CEO and the stags. Their identities merge in terms of seeking knowledge regarding the efficient and effective means of executing the business activities. This merging adds to the qualities and attributes of Gerstner as leader and enhances his personal and professional development (McCleskey, 2014). Ba sed on the above aspects, it can be concluded that IBM would achieve new heights under the leadership of Gerstner. Delving deep into the aspect, Great Man Theory merges with the transformational leadership in this discussion. This is in terms of the alterations, which Gerstner made in terms of transforming the business scenario of IBM. References Baldassarre, B., Calabretta, G., Bocken, N. M. P., Jaskiewicz, T. (2017). Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design.Journal of Cleaner Production,147, 175-186. Banks, G. C., McCauley, K. D., Gardner, W. L., Guler, C. E. (2016). A meta-analytic review of authentic and transformational leadership: A test for redundancy.The Leadership Quarterly,27(4), 634-652. CNN Money (2018). International business machines corp . Retrieved from CNN Money: https://money.cnn.com/quote/profile/profile.html?symb=IBM Covin, J. G., Garrett, R. P., Kuratko, D. F., Shepherd, D. A. (2015). Value proposition evolution and the performance of internal corporate ventures.Journal of Business Venturing,30(5), 749-774. McCleskey, J. A. (2014). Situational, transformational, and transactional leadership and leadership development.Journal of Business Studies Quarterly,5(4), 117. Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2014).Value proposition design: How to create products and services customers want. John Wiley Sons.

Sample Image Analysis Essay - The Key to a Compelling, Informative Essay

Sample Image Analysis Essay - The Key to a Compelling, Informative EssayIf you are really looking for a way to take your sample image analysis essay from being a grade school homework assignment to a legitimate analytical tool, then I have some news for you. You can find the answers you need in books and online resources. There are thousands of software packages and programs that will analyze digital images for information and display it in interactive charts and tables.I use several such programs and in my experience, the ones with the best quality educational resources are the most useful. With a little research, you can find many programs that can be downloaded free or for a small fee.A good program should not only scan images quickly and accurately but also offer a meaningful way to display those results. This is why it is important to find software that can also help you to analyze a digital photograph as well. Many programs will not allow you to do this as they assume you will already have experience in using them.A superb program that was produced by the same company that produced the award winning education software for teaching middle school history would be a great addition to your online arsenal. It contains many different analytical tools including the ability to create simple graphic comparisons.These comparisons allow you to display the visual content on either side of the same image and it will also show you where and how similar they are. With such an excellent interactive feature, you can see which photos are most similar, which ones stand out and which one was more difficult to find the key text.Since you cannot rely on the image alone, an essay must also include a description of the photo. For example, if the photo is of a group of people, it must be accompanied by a description of what the group looks like. Without such a description, you will have a hard time expressing the different viewpoints and ideas that can be expressed using the two sides of the same photo.If you are looking for a way to get the most out of your essay, such software is an excellent resource. I know that I have personally been able to improve my grade point average and this method has saved me a lot of time as well.

Same Sex Unions Essays - John Boswell, Same-sex Marriage

Same Sex Unions Book Review: Same Sex Unions in Premodern Europe by John Boswell The question of same-sex unions and their legitimacy in many different societies is a topic that has been hotly debated for centuries. One society in particular is pre-modern Europe. Noted author and historian Dr. John Boswell looks extensively at the topic of same-sex unions in his book Same Sex Unions in Premodern Europe. Dr. Boswell argues extensively in his book that the Catholic and Eastern Orthodox churches not only sanctioned unions between partners of the same sex, but actually sanctified them. This critique examines some specific aspects of the book, and analyzes them. Before an analysis of the Same Sex Unions in Premodern Europe can be evaluated, it's important to know a little about the author himself and what he stood for. Dr. Boswell was a professor at Yale University and Chairman of Yale's history department for many years. He was an award winning scholar, author and historian. In addition to writing Same Sex Unions in Premodern Europe he also wrote several other works such as Christianity, Social Tolerance and Homosexuality. Two of his greatest professional achievements included being a Woodrow Wilson Fellow and a Fulbright scholar. It is his extensive training as a Historian and an understanding of his own homosexuality that gave him unique insight into the writing of Same Sex Unions in Premodern Europe. In Same Sex Unions in Modern Europe, Boswell takes a highly controversial position in saying that the Catholic and Eastern Orthodox churches actually sanctified same sex unions, while at the same time, presenting his viewpoints in such a way that any well educated historian would? very carefully. He almost contradicts himself at several points in the book and mentions that his ideas are subject to debate among his peers. Boswell, in writing this book has essentially established a Premodern Europe where heterosexual marriage was largely ignored by pagans and discouraged by the church. Also, according to Boswell, men would essentially pair off in order to perform duties that were considered essential to society such as war, trade, education, friendship, etc. As Boswell puts it ?it is hardly surprising that there should been a Christian solemnizing same sex unions.? I do not agree with him on this premise, although homosexuality has existed in animal species and in humans since the beginnings of our existence, how can he be so bold as to assume that the majority of these supposed pairs were homosexual? In my opinion that broad of a statement is like saying that any two men that shake hands or embrace must automatically be gay. There is a second specific point that I wish to point out with regards to medieval priest and the monastic life. Boswell points out in Same Sex Unions in Premodern Europe that young boys caught performing homosexual acts were ?punished? by being sent to a monastery. Was this meant as ?punishment? to deprive these boys of their youth or to isolate them from the supposed forces that made them perform these acts? Boswell points out ?in any event, being placed with monks was likely to provide the best environment to locate other men romantically interested in their own gender.? That's all well and good, but he undermines his own thesis here. If the Christian Right of the time so vehemently supported same sex unions, then why would boys who engaged in same-sex acts be ?punished? at all? Should not they be encouraged to be homosexual? Boswell not only mildly contradicts himself here, he goes a step further and practically destroys his own thesis. Through reading Same Sex Unions in Premodern Europe, relating it to my own experiences as a history major, and gay male, not to mention discussions in class, I do not believe that same sex unions were as heavily sanctioned in Premodern Europe by churches as Boswell would have us believe. It is my opinion that there have fluctuations between then and now as to exactly how much homosexuality is tolerated by the so-called mainstream society. There were places such as Ancient Greece where it was accepted and modern day liberal locations such as San Francisco, California that have a large gay/lesbian population. In both places both in the past

Is Mary Jane good for YOU Professor Ramos Blog

Is Mary Jane good for YOU Its 2019, mostly everywhere in California you can see those green pluses on some buildings and youre thinking to yourself what does those green pluses mean? Those green pluses signify the legal action of selling cannabis aka marijuana in those shops. About 10 states in the United States of America have not legalized medical use for marijuana and in this report I am going to explain why they should and why they don’t. Marijuana is a drug that is from a cannabis plant that contains high level of THC and it is either smoked, vaped, or ingested aka edibles. When being contaminated by this drug the THC is being activated and because of the effects of the THC a widespread amount of people use this drug recreationally and medically.   When using marijuana medically in 1982 there was an IOM report called â€Å"Marijuana and Health†, they knew that marijuana mostly targets the brain and the way the cannabinoids would act on the brains neurons. Effects of the isolated cannabinoids according to the Division of Neuroscience and Behavioral Health the cannabinoids would have a natural role in pain modulation, movement, and memory. Therefore people using this drug would feel different type of movement and have some memory loss when being exposed by THC. Also because of the brain being such a unforgetting this, the brain becomes more tolerant in everytime being used. With the effects of THC it has its therapeutic values which is that it can be used for â€Å"pain relief, control of nausea and vomiting, and appetite stimulation.† because of this they recommend that â€Å"clinical trials of cannabinoid drugs for symptom management should be conducted with the goal of developing rapid-onset, reliable, and safe delivery systems.† So you see the importance of some users that use this substance for medical use and how it can help them in many ways, but then theres the people that use this drug recreationally. When using this drug recreationally, meaning that you use this drug for fun (not medically), which is most users. Since marijuana is the easiest to obtain, it is the most commonly used drug for teenagers. Marijuana is known as a soft drug and Professor Hartney who has a phd in psychology and is the Director Centre of Health Leadership and Research states that â€Å"Most people who develop severe problems with drugs, such as cocaine, meth, and heroin, had early experiences with marijuana before trying these other drugs†. Most people argue that because the drug is illegal, that is what makes Marijuana a gateway drug, but if it was legal users could buy the drug through legal channels therefore not being exposed to such harder drugs. In conclusion to all of this Professor Hartney believes that you shou ldnt assume people will progress to other drug use after Marijuana, but also consider the possibility that it could lead to other drugs. There is a scale on the internet that is called the The Center for Epidemiologic Studies Depression scale and the measures for Marijuana use. Over 4400 adult internet users have taken this test and Thomas F Denson the creator of this test was looking for the recruitment of the most depressed and marijuana involved participants. They compared the users who consumed the drug daily, once a week or less, or never in their lives. The results showed that people who consumed the drug on a daily basis were in less depressed moods and had fewer body complaints than non users. Based on the three groups of people who used them on a daily basis, once a week or less, or never in their lives had the same interpersonal symptoms. Since some users use it recreationally and some users use it medically they had to make different analysis. In the end of these studies they noticed that users who used the drug medically were more depressed and had more body complaints rather than the recreational users. I n conclusion to this study is that the data suggests that adults do not increase their risk for depression by using marijuana. Since marijuana is the most illicit drug being used in the United States and Europe according to European Monitoring centre for Drugs and Drug Addiction. 2006; Substance Abuse and Mental Health Services Administration ( SAMHSA). 2007. Marijuana dependence appears to be like other dependence disorders, however marijuana dependence is likely to be less severe. According to Budney. 2006; Copeland et al..2001; Stephens et al. 2002 adults seeking treatment for marijuana abuse or dependence average more than 10 years of near-daily use and more than six serious attempts at quitting. They continue to smoke the drug despite social, psychological, and physical impairments, commonly citing consequences such as relationship and family problems. Even after all that people who are financially unstable they see Marijuana as more of a necessity rather than buying food for their children or themselves. Also because of marijuana dependency people tend to be low self esteemed and tend to have sleeping and memory problems. Most of them tend to be believe they can stop whenever, but truly never stop in the end. Most International treaties are against marijuana and forbid selling, growing, and possessing marijuana, according to the book â€Å"Marijuana Legalization: What everybody needs to know†, they know that because of not allowing the drug to be legal, it creates illicit markets with a total value in tens of billions per year and specifically in the United States it creates $40 billlion dollars per year and because of such illicit markets it creates violence and corruption of public officials. If legalized it would replace illicit market production and distribution with an a high placed industry. There can still be rules with it being legalized just like how we legalized alcohol, but most of the trading would be from farmers, merchants, and clerks, not by criminals.

Identifying Dina's Issues in Packer's Drinking Coffee Elsewhere Essay

Identifying Dina's Issues in Packer's Drinking Coffee Elsewhere - Essay Example She copes through displacing her mental location from her physical location, being someone else who exists outside of her own circumstance. Packer explores the experience of being eighteen and trying to understand ones own role in the world while navigating a foreign culture that emerges when leaving home and entering a university. The world of an individual changes when they leave home and enter a university setting. Most young people have lived with their family in a specific type of neighborhood for most of their lives. Even people who have moved frequently trend to gravitate towards neighborhoods that are familiar. Therefore, children have a specific perspective before they leave their family for college which is challenged by the new culture that confronts them within a university setting. For Packer, this university setting was Yale where from the beginning she felt challenged for the protective measures of distrust she had developed in her life. Her orientation involved games of trust which did not suit her perspective on others in the world which was automatically mistaken for a part of her racial identity.

Housing in a Free Market Economy Essay Example | Topics and Well Written Essays - 3000 words

Housing in a Free Market Economy - Essay Example With the end of the housing blast of the past decade, the UK government under Gordon Brown wants to energise the housing sector of the economy. The government’s interference in housing and its authenticity in playing a role in the housing market through its policy initiatives is being seen doubtfully by experts as they perceive the ups and downs of the market functioning a part of the business cycle of regular intervals of boom and bust OR the government’s desire to meddle in the housing affairs just shows the obsession of the people to own a home of their own OR the government has started realising the importance of hosing market in the overall economy of the country, needs o be analysed (The Telegraph, 5 June 2008). The government can intervene in housing sector by planning its role through various choices and taking certain measures. It can initiate a national homes saving scheme by facilitating first-time home buyers to use their tax-free 5-years period deposits. It can allow parental help by making the contribution in the housing of their children tax-free. It can increase the stamp duty to a certain limit to minimise the impact to new buyers. The government can declare a stamp duty ‘holiday’ for a stipulated time to boost the housing market. It can loosen the regulatory grip so that home building activity becomes hyper. It can be lax in insisting on Home Information Packs, which are offered and paid by the sellers. The government can limit the number of ‘affordable homes’ on the upcoming housing locations to boost housing growth as house making is less profitable for making affordable homes (The Telegraph, 5 June 2008). Competition is very important in housing market to disrupt the rent-seeking tendencies by powerful builders. Rent seeking, laissez-faire and state intervention not only kills competition between the market forces but comes in the way of innovation. Government level intervention can bring about greate r transparency in the housing transactions (Hooper, 2009). Arguments in Favour of Government Intervention in Housing Sloman and Sutcliffe (2004) state a number of reasons inviting government intervention in business. To fulfil the aim of social efficiency, which is attained when marginal benefits become equal to marginal costs from production or consumption activity, government can interfere in the specific business market. Response of market to changes in supply and demand may be slow, which can impair the level of equilibrium and cause instability. A free market does not consider the needs of less-affordable people and therefore, the production of merit goods could be insufficient. Market irregularities can be corrected through taxes and subsidies. Taxes can be increased to equal the size of the marginal external cost and offering subsidy equal to the marginal external advantage. The government can regulate the market behaviour by making certain laws to be abided by for the benefi t of common man. These are some of the steps government can take to interfere in the market for any business activity. The current discussion on government role in housing market has gained momentum because of the global financial crisis, which has drawn the attention of policy makers in the UK government. It wants to rescue the housing and banking sector, as housing and finance are inter-related sectors; without getting loans sanctioned by the financial organisations, the home buyers cannot purchase houses and the housing industry cannot attain growth. On its part, the British government through the Bank of England made $352 billion available via the Special Liquidity Scheme to enhance the

Von Neumann Architecture Essay Example for Free

Von Neumann Architecture Essay The greatest social transformation in Britain can be traced back in early 19th century. It was primarily due to the reform in life style or modernity (the introduction of machines industrialisation)which have caused a radical change on the location of work, which also became a driven force for vast number of people to move towards cities (urbanization).In contrary caused a drastic change on population size (over population )in city areas .The overall state political frame work was based on lassie fair, conservative(non-interventionist )approach where there are no or limited state intervention in redistributing resources . The economy was market wise economy system(free market).There were no social welfare amendments or services provided by the state , it was commonly considered as commodity and they were mainly provided by private sectors or volunteers (philanthropy’s ). The newly life style and overpopulation have caused massive social, political and economic problems which mandated the state to intervention in overcoming the situate (the need appeoch). The overpopulation have triggered various social disorders like shortage in housing , outbreak of new diseases, sanitation problem, poor health condition increase rate of unemployment and poverty..Etc. In the 19th century Britain was the uppermost in industry and trades (the first country to go through industrialized) and accounted as one of the richest country in the world while 30 % of the population were under poverty line (ref) the free market had aggravated great social conflict among haves and the have–not due to opposing interest and created excessive gap between social classes. However this stimulated the emergence of strong labour unions . There are two approaches on the evolution of welfare state. The need approach states diversion in life style (modernity) have caused the state to intervene and the conflict approach argues on class conflict and the growth of strong labour union as the result for the emergence of social welfare. Poor laws that were amended in 1601 and 1834 were considered to be the first measures taken by the state in order to address poverty (poor people) even though the means of poverty were not clearly understood. There were important factors which stimulated the government to contemplate poverty (welfare system) as an important issue. The Edwin Chadwick report led down the first lime stone for the formation of the first health act in 1848 also Charles booth made an outstanding study on poverty and the Courses he argues poverty should not be linked with laziness or poor people should not be blamed for their states.

Alcoholism :: social issues Drinking Alcohol Essays

Alcoholism Alcoholism, is an illness involving the excessive use of alcoholic beverages, whether it's a can of beer or other sources such as vodka, and whiskey etc. It often affects a lot of people and their families. I will discuss the symptoms of alcoholism. I will continue into the effects of alcoholism. Then conclude with the treatment of the disease. It is a very serious disease. Alcoholism has been often been thought of as a symptom of a psychological or social problem, or as a learned, behavior to cope with the everyday problems peoples lives. More recently alcoholism has become recognized disease of it's own Alcoholism usually develops over a period of a few years. Early symptoms include spending an excessive amount of limited income on alcohol. The availability of the alcohol influences the person's choice of friends and the things that they do. Alcohol becomes used as more of a relaxer than as a casual beverage. At first, the alcoholic may have a high tolerance of alcohol, drinking more and showing less effects than other drinkers. Alcohol begins to be more important than the persons relationships, work, or even their health. The person progresses by losing control over their drinking and are not able to control their habit. A physical addiction may come later to avoid the effects of a hangover. The effects on major organ systems include a wide range of digestive disorders such as ulcers, inflammation of the pancreas, and cirrhosis of the liver. The nervous system can also be permanently damaged. Blackouts, hallucinations, and extreme tremors may occur to the person as a direct result of drinking alcohol. Studies have evidence that shows that heavy or even moderate drinking during pregnancy can cause serious damage to the unborn child. This is known as fetal alcohol syndrome. About 10 percent of all the adult drinkers in the U.S. are considered alcoholics or they have some sort of drinking problem. The consumption of alcohol is currently rising in the U.S., and other countries like the U.S.S.R. and some of the European countries. There is also an increase of alcohol-related problems in other nations, including the Third World. Specialized treatment facilities within general or psychiatric hospitals are rapidly increasing in number. One of them is known as Charter. Earlier and better treatment has led to high recovery rates. In addition to physical complications and withdrawal symptoms, treatment involves counseling and group therapy such as AA are directed at complete recovery from the symptoms from alcoholism.

A Project Report Essay

This project is partial fulfillment of requirement of BBA 6th semester in GLOBAL COLLEGE OF BUSINESS MANAGEMENT &IT, HUBLI During the course of my studies, I got a detailed information about Shodha Toyota Motors pvt ltd. It was an opportunity to learn the practical aspects of Industries. I choose this topic concerned to company requirements. Shodha Toyota is market leader in four wheeler segment. I collected the information by a structured questionnaire that includes requirements of consumer behavior in automobile industry & the questionnaire is attached in the annexure. The aim of marketing is to meet and satisfy the needs and wants of the customers. India has long-term potential to become a significant vehicle market. It has huge population of nearly one billion people (of which 150-250 million are middle class), and a current vehicle population of 3. 5 million (equivalent to only 3. 4 cars per 1000 people). In spite of numerous market deterrents, the Indian automotive market has become the focus of attention as several major auto manufacturers have announced large capital investment plans to be carried out  in the near future. Prior to the early 90? s there were only four car companies manufacturing and selling cars in India. Foreign investment was effectively banned and foreign technology transfers were subject to government approvals. By 1993 the Indian government deli-censed the Indian car industry, which eased other foreign auto manufacture’s entry in to the market first under joint partnerships, then wholly owned subsidiaries. Currently, India is in the midst of an economic-recovery where vehicle sales rose 47 percent to 73,000units in March 2000, up from 49,410 units in March 1999. The Indian passenger car industry has grown more than ten times in the last ten years with sales increasing to more than 4lakh vehicle. The global automotive car market is growing at a rate of only 4% per annum. Fortunes of the automobile industry will continue to hinge on the large, price sensitive customer, who will take time to graduate to the higher end of the market. Unite then the small car will continue to drive demand. And that is the eventuality that most of the car-manufacturers are gearing up for. INTRODUCTION TO THE TOPIC: The automobile sector has today become one of the vital areas in markets. Various upcoming features have enhanced the global competition in today’s Automobile sector. Implementing new technologies, new features and considering the customers preference are the important factors for the company’s existence in the competitive market. So if the company wants to face the competition, it has to have the update knowledge of the consumer tastes and preference. Our research is undertaken to study the market potential for Toyota Etios car in Hubli City. INDIAN AUTOMOBILE HISTORY During the 1920s, cars exhibited design refinements such as balloon tires, pressed-steel wheels, and four-wheel brakes. The origin of automobile is not certain. In this section of automobile history, we will only discuss about the phases of automobile in the development and modernization process since the first car was shipped to India. We will start automotive history from this point of time. The automobile industry has changed the way people live and work. The earliest of modern cars was manufactured in the year 1895. Shortly the first appearance of the car followed in India. As the century turned, three cars were imported in Mumbai (India). Within decade there were total of  1025 cars in the city. The dawn of automobile actually goes back to 4000 years when the first wheel was used for transportation in India. In the beginning of 15th century Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By 1600ssmall steam-powered engine models was developed, but it took another century before afull-sized engine-powered vehicle was created. The actual horseless carriage was introduced in the year 1893 by brothers Charles and Frank Duryea. It was the first internal-combustion motor car of America, and it was followed by Henry Ford’s first experimental car that same year. AUTOMOBILE INDUSTRY IN INDIA The Automotive industry in India Is one of the largest in the world and one of the fastest growing globally. India’s passenger car and commercial vehicle manufacturing industry is the seventh largest in the world with an annual production of more than 3. 7million units in 2010. According to recent reports, India is set to overtake Brazil to become the sixth largest passenger vehicle producer in the world, growing 16-18 per cent sell around three million units in the course of 2011-12. In 2009, India emerged as Asia’s fourth largest exporter of  passenger car’s behind. Japan south  Korea and Thailand  As of 2010, India is home to 40 million passenger vehicles and more than 3. 7million automotive vehicles were produced in India in 2010 (an increase of 33. 9%),making the country the second fastest growing automobile market in the world. According to the Society of Indian Automobile Manufacturers, annual car sales areprojected to increase up to 5 million vehicles by 2015 and more than 9 million by 2020. By 2050, the country is expected to top the world in car volumes with approximately 611million vehicles on the nation’s roads Title of the project â€Å"A study on Market potential for Toyota Etios car in Hubli-dharwad city†Ã‚   Main objectives * To ascertain the awareness level about Toyota â€Å" Etios† * To know different factors which influences to buy Toyota â€Å"Etios†. Sub- objectives To study the importance of Brand name while purchasing a car. * Customer Satisfaction level with existing product (car). Sample Size selected 50 Sample area The people of the Hubli-Dharwad city. Limitation of the study * ? I faced difficulty in collecting data because of busy schedule of the respondents. * Because of the busy schedule respondents may not have answered properly which may not hold true i n case they would have been given lot of time to answer. * It was difficult to get information from the organization guide due to their busy schedule. Sample: Group of research subjects whose  characteristics  approximate those of the  population it is selected from. For this project both primary and secondary data are required, hence both types of data have been collected. The study method involves the following: * Framing the objectives of the study * Based on the objectives determine the means of data collection. * Framing of Questionnaire. * Analyzing the data. * From the analyzed data interpret the results. * From the results determine the satisfaction level. * Finally suggestion, conclusions and recommendations based on the interpreted results. Survey: It is a systematic gathering of information from the respondents for the purpose of understanding and or predicting some aspects of behavior of population of interest. It provides data on attitude, feeling beliefs, past and intended behavior, knowledge, ownership, personal characteristics and other descriptive items. Questionnaire: We use questionnaire as a research tool consisting of a series of questions and other prompts for the purpose of gathering information from respondents and statistical analysis of the responses were made later. It is comprised of closed-ended questions. In closed-ended questions respondent pick an answer from given options. Sampling Population: The people of the Hubli-Dharwad city. Sampling unit: Business people, Professionals, Employees of Hubli-Dharwad city. Sampling Frame: The people who own the four wheeler cars. Sampling Method: Samples are going to be select on Non probability convenient sampling method. Data collection a)primary data: It refers to the systematic collection of information directly from respondents. This data is collected for the descriptive research. The primary data collected during the study includes the data collected through questionnaire and face-to-face interview with customer to know about the consumer behavior and their interest level. b) Secondary data: The first step in data collection approach is to look for secondary data. Usually it is the data developed for some purpose other than for helping to solve the problem at hand. Secondary data are collected through various magazines, internal experts, and website. Important findings: As Toyota is a leading automobile maker and has a good response from the Indian markets most of the respondents are aware of Toyota automobiles. Its seen that 100% of the respondents are aware of Toyota Etios. * 52% of respondents are giving main preference to Brand name while making buying decision. * 31% of respondents said Mileage is Most important while buying a car. * Out of 50 respondents customers are giving main preference to 26% Petrol engine and74% Diesel engine. * 13% of respondents give most important to price factor. * 10% of customers say Safety is most important. * 78% of customers are satisfied with their car, & 22% of customers are not satisfied. Suggestions: Price, Mileage, performance, safety & brand name are the main attributes which are going to grab the market share for Etios and hence this should be highlighted in advertisement & make them to know. * Also the Dealer should place attractive hoardings of the Toyota brands at Strategic locations in Hubli city. * Services after sales should be improved to overcome the service barriers. * Personal contact should be done to the potential customer so as to convenience the customers as there is lot of varieties of mid size cars in the market. Limitations: * I faced difficulty in collecting data because of busy schedule of the respondents. It was difficult to get information from the organization guide due to their busy schedule. Conclusion: It is a great privilege to me to study in the esteemed organization that has helped me to procure immense knowledge about the working of the organization. I would conclude that Shodha Toyota is one of the Best Organizations dealing in selling of the vehicle produced by the  world’s largest car manufacturing company. Based on the data analysis, I conclude that when consumer purchases a car: Price, Mileage, Safety and brand name of car influence him to buy a car, and also customers choose the well quality cars. The study helped me to gain valuable insights in Opportunity Analysis and Consumer Behavior, towards potential for Toyota Etios. This project titled has been acknowledge gaining experience for me. By interacting with the respondents and making visits to the customers, I have been able to understand that understanding customers is an art and it takes a very strong brand image for a company to retain itself in the market. Automotive industry in India The automotive industry in India is one of the larger markets in the world and had previously been one of the fastest growing globally, but is now seeing flat or negative growth rates. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3. 9 million units in 2011. According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 per cent to sell around three million units in the course of 2011-12. In 2009, India emerged as Asia’s fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand. In 2010, India beat Thailand to become Asia’s third largest exporter of passenger cars. As of 2010, India is home to 40 million passenger vehicles. More than 3. 7 million automotive vehicles were produced in India in 2010 (an increase of 33. 9%), making the country the second (after China) fastest growing automobile market in the world in that year. According to the Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 4 million by 2015, no longer 5 million as previously projected. The majority of India’s car manufacturing industry is based around three clusters in the south, west and north. The southern cluster consisting of Chennai is the biggest with 35% of the revenue share. The western hub near Mumbai and Pune contributes to 33% of the market and the northern cluster around the National Capital Region contributes 32%. Chennai, with the India operations of Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler, Caparo, and PSA Peugeot Citroen is about to begin their operations by 2014. Chennai accounts for 60% of the country’s automotive exports. Gurgaon and Manesar in Haryana form the northern cluster where the country’s largest car manufacturer, Maruti Suzuki, is based. The Chakan corridor near Pune, Maharashtra is the western cluster with companies like General Motors, Volkswagen, Skoda, Mahindra and Mahindra, Tata Motors, Mercedes Benz, Land Rover, Jaguar Cars, Fiat and Force Motors having assembly plants in the area. Nashik has a major base of Mahindra & Mahindra with a UV assembly unit and an Engine assembly unit. Aurangabad with Audi, Skoda and Volkswagen also forms part of the western cluster. Another emerging cluster is in the state of Gujarat with manufacturing facility of General Motors in Halol and further planned for Tata Nano at their plant in Sanand. Ford, Maruti Suzuki and Peugeot-Citroen plants are also set to come up in Gujarat. Kolkata with Hindustan Motors, Noida with Honda and Bangalore with Toyota are some of the other automotive manufacturing regions around the country. Introduction The Indian automotive industry has emerged as a ‘sunrise sector’ in the Indian economy. India is emerging as one of the world’s fastest growing passenger car markets and second largest two wheeler manufacturer. It is also home for the largest motor cycle manufacturer and fifth largest commercial vehicle manufacturer. India is the largest base to export compact cars to Europe. Moreover, hybrid and electronic vehicles are new developments on the automobile canvas and India is one of the key markets for them. Global and Indian manufacturers are focussing their efforts to develop innovative products, technologies and supply chains. Key Statistics The amount of cumulative foreign direct investment (FDI) inflow into the automobile industry during April 2000 to July 2012 was worth US$ 6,992 million, amounting to 4 per cent of the total FDI inflows (in terms of US$), as per data provided by Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce. The Indian small and light commercial vehicle segment is expected to grow at 18. 5 per cent compound annual growth rate (CAGR) for the next five years, according to a report titled ‘Strategic Assesment of Small and Light Commercial Vehicles Market in India’ by Frost ;amp; Sullivan. According to the recent data released by the Society of Indian Automobile Manufacturers (SIAM): * The cumulative production for April-June 2012 registered a growth of 7. 65 per cent over April-June 2011, manufacturing 1,700,675 vehicles in June 2012 * Passenger vehicles segment grew at 9. 1 per cent during April-June 2012, while overall commercial vehicle segment registered an expansion of 6. 06 per cent year-on-year (y-o-y) * Two-wheelers sales registered a growth of 10. 51 per cent during April-June 2012 wherein mopeds, motorcycles and scooters grew by 6. 60 per cent, 6. 79 per cent and 29. 14 per cent, respectively Major Developments and Investments * Mercedes-Benz India plans to increase i ts investment to Rs 850 crore (US$ 158. 88 million) by 2014. The German car maker through its dealer partners has already invested over Rs 480 crore (US$ 89. 72 million) in India. The company has also announced the starting of its new, start-of-the-art paint shop that is capable of water-based painting * The Volkswagen Group aims to increase output by 10-15 per cent on a â‚ ¬100 million (US$ 126. 35 million) investment at its production facilities in Aurangabad and Chakan in Maharashtra * Nissan plans to introduce ten new passenger vehicles by the end of March 2016. Nissan India aims to double its vehicle sales in 2012-13 from 33,000 vehicles in 2011-12 * VE Commercial Vehicles (VECV), the joint venture (JV) between Volvo and Eicher, is readying a whole new range of trucks with new platforms, engines and cabins. VECV has already invested Rs 700 crore (US$ 130. 84 million) in the business * Toyota Kirloskar plans to increase capacity at its two plants in Bidadi, Karnataka, from 310,000 units to 400,000 units a year. Capacity at the first plant would rise from 90,000 units to 100,000 units, at a cost of Rs 70 crore (US$ 13. 08 million) and the second plant’s capacity is being increased from 120,000 units to 210,000 units, with an investment of Rs 830 crore (US$ 155. 14 million) * Blackstone Capital Partners (Singapore) has signed an agreement to acquire 12. per cent stake of International Tractors Ltd (ITL) in a structured transaction worth US$ 100 million * Mahindra Reva Electric Vehicles has inaugurated a new manufacturing facility in Bommasandra on the outskirts of Bangalore, Karnataka. The new manufacturing facility has an installed capacity to produce 30,000 vehicles annually * Mahindra & Mahindra Ltd has started a technical centre in Troy, Michigan, to leverage on the design a nd consulting service resources available in the region. The firm intends to use the centre to support company’s automotive and tractor engineering requirements in India * DC Design’s Avanti would be the first sports car to be designed and manufactured in India. The car’s prototype has been showcased at the 11th Auto Expo and has been priced at Rs 2. 5 million (US$ 46,728) * Yamaha Motor, Japan plans to use India as a key global hub for motorcycles and scooters. Yamaha will also use India as one of its four regional procurement bases to source parts for its global two-wheeler operations. The company also plans to expand its sales network across India in order to take its product closer to its customer base particularly in the tier II and tier III cities * Bajaj Auto Ltd has entered into an agreement with Kawasaki Heavy Industries, under which Bajaj motorcycles will be assembled and sold in Indonesia through Kawasaki’s distribution network as co-branded products * Hero Moto Corp Ltd has invested US$ 20 million in the US-based Erik Buell Racing (EBR). The investment will help EBR expand its Milwaukee production capacity and hire more people in its research and development (R&D) team INDUSTRY PROFILE Introduction to Toyota motors. Co: The Toyota motor Co. ltd was first established in 1937 as a spin-off from Toyota Automatic Looms works, one of the world’s leading manufacturer of weaving machinery. Japan’s â€Å"king of inventors† Saki chi Toyota headed by the Toyota Automatic looms works. The patent rights of one of the machine has been sold to Platt brothers (UK) and provided the seed money for the development and test building of Toyota’s first automobiles. August 1997 marked the 60th anniversary of TMC. The fledging company founded by Kiichiro Toyota, Saki chi’s son, has since blossomed into the leader that it is today. In 1950 the company experienced its one and only strike. Labor and management emerged from this stoppage firmly committed to the principles of mutual trust and dependence, and that corporate philosophy still guides our growth today. Production system were improved in the late 1950’s, culminating in the establishment of the â€Å"Toyota Production System†. It came to be known as TPS in 1970 but was established much earlier by Tahiti Ohno. Based on the principles of Judoka, Just- in- time and Kaizen, the system is the major factor in the reduction of the inventories and defects in the plants of Toyota and its suppliers, and it underpins all our operations across the world. Toyota launched its first small car (SA model) in 1947. Production of vehicles outside Japan in 1959 at a small plant in Brazil, and continued with a growing network of overseas plants. Toyota believes in localizing its operations to provide customers with the products they need them; this philosophy builds mutually beneficial in long-term relationships with local supplies and helps the company to fulfill its commitments to local labors. Over and above manufacturing, Toyota also has a Global network of design and â€Å"Research and development facilities embracing the three major car markets of Japan, North America and Europe. In every community in which the company operates, Toyota strives to be a responsible corporate citizen; close relation with the people and organizations in the local community are essential contributors to mutual prosperity. Across the world, Toyota participates enthusiastically in community activities ranging from the sponsorship of educational and cultural programmers to international exchange and research. Today, Toyota is the world’s third largest Japanese automotive manufacturer, producing more than 5. 5 million vehicles per year, equivalent to one every six seconds MISSION Mission is to design, manufacture and market, automobiles that offer global standards and quality that exceeds customer’s expectations and provides superior value and excellent after sales services. VISSION * Contribute to the Indian industry and economy through technology transfer, human resource development and vehicles that meet global standards at a competitive price. * Contribute to the well-being and stability of team member. * Contribute to the overall growth of its business associates and in the automobile industry. Toyota Motors General Information * World’s 2nd largest Automobile maker. Turnover: 16,578,033 Million Yen in 2003. * Profit after tax: 11, 62,098 Million Yen in 2003. * Profits of Toyota in 2003 are more than profits of GM, Ford and Chrysler put together. * No. of cars sold: 7. 54 Million in 2003. * 12 factories and 11 manufacturing subsidiaries in Japan. * 46 manufacturing bases in 26 countries and 168 marketing companies across 140 countries. * 8 Research and development facilities all over the world. * Total employees: 2,64,100. * Some of the most popular models include Camry, Corolla, Land cruiser Range, Crown, Avensis, * Celica, Hilux, Estima, Vios & Yaris. Made the first mass produced low emission Hybrid car in the world (Prius). * Pioneered the concept of Lean Manufacturing through â€Å"Just in time Concept† and also through the * â€Å"Kan Ban† method of Inventory Management. Strength of the Organization: The organization has strength of minimum 108 employees, which varies according to the requirement. Working hours of employment: In Shodha Toyota, the employees work for eight hours per day. Service9:00amTo6:00pm Sales9:30amTo6:30pm Admin & Finance10:00amTo7:00pm On Sundays- 10. 00 am to 2. 00pm (OT will be given) Toyota Kirloskar Motors Ltd Year of Establishment | October 6, 1997| Country| Japan| Joint Venture| Toyota Motor Corporation| Shareholders| Toyota Motor Corporation (89% equity)Kirloskar Group (11% equity)| Paid-in capital| Rs. 7. Billion. | Liaison Offices| New DelhiGth floor, Meridian Commercial Tower8 Windson Place, New Delhi- 110 001 BangaloreSana Plaza, 21/14A, MG RoadBangalore – 560 001| International Office | 1, Toyota-cho, Toyota CityAichi prefecture 471-8571, Japan| Chairman| Mr. Ryoichi Sasaki. | Vice Chairman| Mr. Vikram. S. Kirloskar| Managing Director| Mr. H. Nakagawa. | Deputy MD’s| Mr. Sandeep SinghMr. S. Tomonaga. | DMD, Commercial| Mr. Shekar Vishwanthan| Website| www. toyotabharat. com| Global Website| www. toyota. co. jp| Toyota Kirloskar Motor ltf. (TKML) was incorporated in 1997, as a joint venture between Toyota Motor Corporation, Japan and the Kirloskar Group, wide. Toyota Motor Corporation is the third largest auto manufacturer in the world. The TKML is practicing Toyota Production System at their plant at Bidadi, Bangalore. The Toyota Production System was born out of need. The two pillars that this system is based on are Just-in-time and automation The Toyota Production system relies on absolute elimination of waste of essentials. Toyota is by far the largest Japanese automotive manufacturer, producing more than 4. 5 million vehicles per year, equivalent to one car manufactured every six seconds. Toyota’s plant in India is situated at Bidadi, Karnataka, which is green belt Toyota’s commitment to preserving environment is very high. Toyota all over the world provides a wide selection of innovative, reasonable priced and high quality products through an exclusive dealer’s network with the best sales and after sales service at global Toyota standards. Timely customer feedback through the service network also allows the company to respond to emerging customer needs and introduce new product tailored to the Indian market. Toyota kirloskar Motor Ltd Plot No 1, Bidadi Industrial Area, Ramnagar Taluka Bangalore (Rural) District, Karnataka-562109 The vision of Toyota Kirloskar Motor is to: 1. Delight our customers through innovative products, by utilizing advanced technologies and services. 2. Ensure growth to become a major player in the Indian auto industry and contribute to the Indian economy by involving all stakeholders. 3. Become the most admired and respected company in India by following the Toyota Way. 4. Be a core company in global Toyota operation Mission: 1. Practice ethics and transparency in all our business operations. 2. Touch the heart of our customers by providing products and services of superior quality at a competitive price. 3. Cultivate a lean and flexible business model 4. throughout the value chain by continuous improvement. 5. Lead the Toyota global operations for the emerging mass market 6. Create a challenging workplace which promotes sense of pride, ownership, mutual trust and teamwork. . Create an eco-friendly company in harmony with nature and society. Technology transfer Toyota Production Technology Growing together System transfer Guided by the principle of â€Å"growing together†, Toyota Group companies have contributed to the growth of the automotive industry in each country they operate in, through strong partnership based on high level of localization and technolog y transfer. Along with manufacturing and sales activities, Toyota Group companies provide extensive know-how related to product development, manufacturing and sales through technological transfers to their affiliated companies. In this manner, manufacturing and sales level will be steadily improved on a broad basis. Toyota products made in India have become increasingly competitive as a result of continual, comprehensive improvements made ill operations. The introduction of the world-famous Toyota production system and cutting-edge technology has advanced industrial innovation. There professionals in manufacturing and sales contribution to higher competitiveness and the growth of Indian industries in this new century Toyota’s Lexus and Toyota branded vehicles rank annually among the world’s highest-quality cars in third party survey of customer satisfaction. Environment Sound workplace & Environmental Responsibility Toyota Techno Park India A global first for Toyota, Toyota Techno Park India (TTPI), in Bbidadi near TKM, is a non-profit infrastructure company conceived around the new Toyota Kirloskar motor automobile plant. TTPI’s objective is to foster ancillary industries in India, to help promote local industries through technological transfer and expand employment opportunities. First joint ventures have already been established with Toyota Group companies in TTPI’s involving TG Kirloskar Automotive Ltd. , Stanzen Toyotas India Pvt. Ltd. , Sona Koyo Steering System ltd. , steel and Logistics Center Pvt. Ltd. , and Tran System Logistics International Pvt Ltd . Environment, Technology and Employment Toyota is committed to manufacture technically advanced and environment friendly products. The plant at Bidadi surrounded by a green belt meets high environmental standards and has also obtained ISO 14001 on 26th April 2001. Toyota has always believed that the best way to serve society is providing automobiles that will not only make people happy, but will also be environment friendly. Waste water at TKM is collected and purified to a level that can be used for fish pond and rice fields. To realize high quality vehicle production at reasonable price, Toyota seeks the best balance between human resources and advanced robot technology. Accumulated Domestic Production of 100 million Vehicles By October 1999, Toyota had reached a domestic production of more than 100 million vehicles and worldwide cumulative production about 112 million vehicles, since its founding. This world-class record is proof of our continuing efforts to satisfy customer expectations. Researches and development has made possible technological advancements in quality manufacturing safety efficiency and environmental preservation, all of which contribute to enhancing customer satisfaction. Toyota Motor Corporation Global vision Toyota Puts Forth â€Å"2010 Global Vision† TOKYA- TOYOTA MOTOR CORPORATION (TMC) has established the basic concept for â€Å"2010 Global Vision†- a company –wide management outlook that sets the direction for long term management. TMC President Fujiio Cho announced the details of this vision within the company today, calling on all to â€Å"take on the challenges of innovation with complete passion and dedication†. ‘2010 Global Vision† evolved from the course outlined in ‘2005 Vision†, which TMC set in 1996. Since then Toyota has positioned the early part of the 21st century as its â€Å"Second founding period† and has been engaged in efforts to realize harmonious growth. But current conditions have convinced Toyota that it is now time to: new dreams for future growth; determine the direction in which to proceed; and carry out concrete reforms. These conditions include global political, economic and social trends, as well trends towards next-generation technologies, such as environmental and information technologies, and various changes in the management environment. Centered on the basic theme â€Å"innovation into the Future†, the core objective of â€Å"2010 global vision† is to set a course for a more prosperous society based on making things and technological innovation. It proposes the corporate image for which all of Toyota should strive and the paradigm change Toyota should undergo with consideration towards what society is expected to be like in the 2010s. Since its foundation, Toyota has sought to contribute to society by â€Å"making things† and â€Å"making automobiles†. Toyota plans to break down the contents of this paradigm change for easier linkage to an internal reform movement that aspires to create a global corporation where each employee is passionate about future growth and about building a prosperous society in the new century. Four innovations for the Future (concerning what TMC envisions society to be like in the first half of 21st century and the corporate image TMC wants to project) 1. Towards a Recycling –based society As we move toward a â€Å"recycling society† on a global scale, demands are rising that we move away from the era of large-scale production and large-volume consumption and disposal towards a recycling based society that promotes conservation of resources, reusing and recycling. Toyota will Endeavour to become a leader of global regeneration through its outstanding environmental technologies. 2. Towards the age of ITS and ubiquitous Networks Information and telecommunications technologies are advancing, the use of IT in automobiles is progressing, mobile information services are improving dramatically, and transport infrastructure and infrastructure respondent preventive safety are developing. Against this backdrop, Toyota will aim to be a leader in creating vehicles and motorized society in which people can live safely, securely and comfortably. 3. Towards development of motorization on a global scale Motorization is advancing in China and other emerging markets and people around the world are enjoying the high degree of mobility afforded by automobiles. In order to promote this, Toyota will expand the appeal of automobiles throughout the world and largely increase the number of fans of Toyota, resulting Toyota being able to include in its view a global share of about 15% early on in the 2010s. 4. Towards a matured society As nationalism steadily declines and respect for all peoples expands throughout the world, global companies are shifting towards societies where people of a variety of nationalities and ethnicities can engage in lively exchanges of ideas. Toyota seeks to become a truly global enterprise that is respected by all peoples around the world. Paradigm change To become the corporation of our future vision, Toyota will boldly undertake a worldwide review of existing corporate structures, frameworks and methods and implement a paradigm change in order to address issues such as development of a wide range of cutting-edge technologies, construction of corporate structures that can be successful in global cost competition, global expansion of business, product development that responds sensitively to the immediate market, establishment of efficient local management and construction of sales structures suitable for individual markets. Technology and product development Innovation in R & D structures and development of innovative production technologies. * Toyota will accelerate technological reform on a global scale by actively engaging in development of basic technologies in such fields as the environment, safety and information and by actively pursuing advances in nano technology, materials and others. * To accomplish this, Toyota will consider systems for making optimum use of world experts and industrial, governmental and academic alliances. To strengthen the competitiveness of core technologies concerning such items as engines and platforms for ensuring efficient development, Toyota will review its approach to global tie-ups, including international sharing and distribution of functions. In addition, it will promote strategic technical alliances (including mergers and acquisitions), as needed. * Toyota will actively pursue the construction of global, IT-based development and production preparations system s, as well as the development of innovative production technology that can be implemented around the world. Innovations in product manufacturing structures For developing new technologies and new products from the viewpoint that â€Å"the customer always comes first†, not only will Toyota surpass its previous efforts to use its managerial resources to the fullest and to strengthen its processes, it will also promote the manufacture of products for the next generation based on proposals that incorporate Toyota’s ideas and dreams and excite and inspire customers Management Innovations in global management structures TMC will clarify responsibilities and authority to create optimal and independent local entities in each region. Toyota will also actively make contributions to local societies. TMC will monitor and support local entities from the perspective of overall optimization and will consider the formation of a global management functions. Innovations in-Group structures Toyota will select the concentrate on business areas and technology fields, and alliances (including mergers and acquisitions) to reform structures from the perspective of promoting development of next generation technology, reinforcing global cost competitiveness, and developing global products and business to create efficient consolidated and group structures. Teamwork featuring various types of talent Toyota will promote the creation of environments featuring people from around the world with various skills and values who are given the opportunity to experience self-realization as individuals . Ideally, these people will be able to: * Have pride in contributing the society through Toyota * Bring out the most in their specialty and creativity * Develop themselves and increase their value by working for Toyota * Work under various terms of employment and attractive incentives Profit structures Innovations to form balanced structures with effective hedging of global risks. Toyota will shift to a structure to a structure supported by three profit bases-Japan, North America and Europe. Efforts such as re-strengthening the sales structure to keep it in step with the market and enhancing competitiveness in domestic production will be carried out in Japan, Toyota’s home base, to reform the structure of management for increasing the ability to improve earnings. Also for this, management resources will be redistributed for optimization on a global scale. Management that places importance on all stakeholders in co-existence with management that emphasizes efficient use of assets Toyota will continue to reinforce management that emphasizes the efficient use of assets, as well as build strong and good relationships with all stakeholders to become a respected global corporation over the long-term by peoples and regional societies around the world. Figures mentioned in this document constitute one part of the basic concept described above based on judgements and assumptions derived from information currently available. In light of the possibility of changed as a result of the uncertainty inherent in such judgment and assumptions and changes in internal and external circumstances, actual results may differ considerable COMPANY PROFIL About Shodha Motors Shodha Toyota consists of the following Board of Directors: Group CEO : Mr. R G Kulkarni Managing Director : Mr. Prasad Deshpande Director : Mrs. Meghana Deshpande. Director : Mrs. Kalpana Nayak Shodha Toyota is engaged in Sales and Service of Toyota Vehicles. Shodha Toyota covers 12 district of Northern Karnataka. Mr. Prasad Deshpande and Mr. P. R. Nayak promote this dealership. Shodha Toyota is situated on Poona- Bangalore NH, 11Kms from Hubli. Hubli is a business center and is well connected by road, rail and air. The customer base includes Industrial houses, Businessmen, Government Departments and others. The Principal, M/ s Toyota for development of competence of their employees. They have implemented Quality Management System in accordance with ISO- 9001: 2000 and they are in the process of obtaining the desired result. Shodha Toyota, Hubli, is the latest to join the network of exclusive Toyota ‘3S’ dealership. ‘3S’, which signifies Sales, Service & Spare parts under one roof, is Toyota’s unique approach to customer care and service. The Sales, Service and Spare Parts officers in the Dealership, have been given extensive training by Toyota Shodha Toyota is one of the first of its kind in Hubli, similar to other Toyota Dealerships in India, meeting Toyota International Standards. It is fully equipped with state-of-the-art tools ;amp; equipment and necessary spare parts, from the day of commencement of its operations. Mr. S. Yamazaki Managing Director, Toyota Kirloskar Motor Ltd. , in presence of the Honorable Minister for Large ;amp; Medium Industries, Govt. of Karnataka, Mr. R. V. Deshpande, the Deputy Managing Director of TKML, Mr. K. K. Swamy, and Director of Marketing – TKML, Mr. S. Aoki, inaugurated the facility on 29th April 2001. Quails, launched as a premium MPV a year ago, conforms to the global Toyota Standard. Toyota Quails is poised in a category all to itself, having set new benchmarks for Quality, Reliability and Perfom1ance. It is powered with most efficient 2. L diesel engine and comes in different variants, and conforms to Euro n standards by wide margins. Toyota Quails’ launched in January 2000, has 35% market share in the MPV segment, selling 21,785 Quail (domestic sales) in its first year of operation itself, exceeding its yearly target of 20,000 units. 2001 saw a demand for Qualis on the rise, with record sales of 3,010 units in March alone. THE MAP OF THE ORGAN ISATION: Showroom Service reception Service parts warehouseEvents Toyota has a unique kind of infrastructure for all of its authorized dealers. As you enter from first door of the organization, you will find a receptionist on the right side. As you move few steps straight, you will get in touch with the sales department wherein you can meet Sales manager (separate Cabin), showroom sales officers, and assistant Sales manager. Crossing sales department, you will find other sales cabin where in all sales work is done. Front to that cabin, you find upstairs and two separate wash rooms meant for gents and ladies. If you let your move to the upstairs, you find another toilet room to the left side. Continue to walk, first you will come across General Manager Cabin, then Finance Manager Cabin, next to it you find a meeting room and a room in which you can meet accounts officer, EDP officer and Human resource officer. Attached to that cabin, you can get a storeroom wherein you find various files, things kept. You will also find a Xerox machine in store room. The meeting room is not only meant for meetings but also conduct interviews whenever a candidate is called for the respective post. O. K. , come back with the same route to near receptionist. Now move to the left side from room entrance, you find service department. There you can find service manager cabin, service advisors, warranty clerk, accessories In-charge. A well-organized customer lounge can be found near to the service counter. If you move inside the service counter, you will find parts and accessories warehouse along with its In-charge and his assistants, a job controller cabin. The job controller cabin is such that he can observe all the service activities from his place. If you again come to the service counter, you find a way to work shop and canteen. In workshop, you find chief technicians, Technicians and electricians. On the upstairs of workshops, you come across a toilet room, resting room for technicians, a training room and lastly canteen room. The left side of exit door of workshop you find an open area of vehicles standing. Move your path to it; you find a room meant for denting and painting of vehicles. You will also find a building construction near to it, which is nothing but a new canteen that is under process. Organation study Functions of Managing Director Managing Director in co- ordination with General Manager has defined following quality function for Shodha Toyota. * To understand and define customer vehicle requirements clearly and executing the order as per the sales process so as to achieve 100% customer satisfaction. * To procure spare spare parts and materials from approved suppliers and keep optimum stock levels so that customer requirements are fulfilled. * To understand and define customer service needs clearly and executing them as per service process so as to achieve 100% customer satisfaction. To allocate work to competent personnel and improve their competence through effective training. * To improve process continuously at every opportunity. * To maintain pressure free environment, hygienic facilities and clean, atmosphere with an aim serve people and society. * To meet the requirements all interested parties, viz suppliers, directors, employees, Toyota Kirloskar Motors Ltd, suppliers, statutory and regulatory bodies w ith an aim to enhance stake holders’ satisfaction. SALES DEPARTMENT FUNCTION : Sales Manager| Asst. Sales Manager| Team Leader| | Team Leader| Showroom sales officer | Field sales officer| Documentation officer| Marketing officer| Data entry operator| Test drive co-ordinator| Tele caller operator| It is an important part of the Shodha Toyota, Hubli it mainly comprises of sale of utility Vehicle and passenger cars namely Qualis, Corolla and Camry. The Toyota Sales Process has six modules, which follow the steps in Toyota sales Process. These modules include: 1. Preliminary Activities 2. Approach and Qualifying 3. Presentation and Demonstration 4. Negotiation and Closing 5. Delivery 6. Follow Up . Preliminary Activities: Preliminary Activities include collection of all databases of the customers and generation of the yearly sales target activity takes place. The general Manager and the Sales Manager plan this activity. Sales target are set for that particular year. Further it also includes monthly sales planning which depends on the ability of the sales officer and the potential area of the monthly sales targets will be alloc ated to each sales officers. 2. Approach and Qualifying: Sales territory of Shodha Toyota is distributed within 12 districts. Each district has one Assistant sales Manager who collects the information of the customers and informs the sales Manager. Here then the sales Manager sends direct mail advertising about the vehicle of the customer. * Sales letter * Circulars * Price list * Catalogs * Leaflets * Pamphlets * Broacher * Postal Qualifying includes whether the customer is a potential buyer. People may be targeted according to their standard of living, designation and their ability to pay. 3. Presentation and demonstration: Once the customer approach the showroom the presentation and demonstration activity is carried out. This activity includes display of the vehicle and features such as safety and security, style and design, interiors, information regarding the engine are brought into light. 4. Negotiation and closing: Once the customer decides to buy the vehicle the sales manager negotiates with him and further documentation takes place. Once the customer is satisfied the deal is closed. He will be given some other special benefits like financial options, free one-year insurance and other such schemes. 5. Delivery: After the execution of the above – mentioned activities Delivery of the vehicles takes place. . Follow Up: Responsibilities of the showroom extent not only after the sales of the vehicle but there is an extend courtesy which includes a phone call from the sales Department on the 3rd day, followed by a â€Å"thank you† Letter along with a phone call by the sales Manager and a photograph taken on the date of the delivery of the owner. RESPONSIBILITIES OF SALES MANAGER 1. To Pl an set target and sales of vehicles. 2. Monitoring daily targets of all sales officers. 3. Conducting sales meeting regularly 4. Monitoring daily customer / weekly reports enquires. 5. Ensuring effective territory coverage by sales officers. 6. Achievements of sales target. 7. Identifying the inventory and provide inventory to sales officers. 8. Interaction for event / promotional activities with TKM 9. Coordinating Customer Relationship Management 10. Motivating sales officers, their performance review and periodic appraisal. 11. Co-ordinating training program. 12. To ensure show room housekeeping, perfect condition of display vehicles and test –drive vehicles. 13. To attend management review meeting and indicating corrective and preventive actions. ADMINISTRATION DEPARTMENT: Administration Officer Maintenance Officer Gardner Cleaner Office boy H. R DEPARTMENT H. R DEPARTMENT H. R Manager H. R Officer RESPONSIBILITIES OF H. R DEPARTMENT 1. To identify competence and skill levels required for personnel for carrying out the activities in QMS. 2. To recruit the personnel based on minimum education, experience and skills required to perform the activities, in consistency with top management. 3. To identify the training needs for personnel to satisfy the competence requirement. 4. To identify training needs and conduct/organize training. 5. To perform evaluation of training imparted iand they’re by to judge improvement in competence and skill of employee. 6. To maintain records of education, experience and training of all employees. SERVICE DEPARTMENT FUNCTIONS : SERVICE DEPARTMENT Head Customer Service, heads workshop or servicing departments, he is assisted by a service Manager. 3 Service Advisors, a job Controller and a Part in charge then assist the service Manager. When a vehicle is brought for servicing, then service Manager refers it to any of the advisors, who then prepares a job card, jots down the problems, what the customer’s complaints are about? He then gives advises for repairs, replacements and then further process of repairs and general check up starts that is when the responsibility is handed over to the Chief Technicians who carry on the work on the work and after all mechanical work is completed, the vehicle is sent to washing where the outer body is given the water wash and the interiors are given air blow. In the same way accident cases are dealt with and the procedures for repairs goes hand in hand with the insurance agent who inspects the vehicle and then gives orders for further repairs. On an average 15 vehicles are serviced in a day. RESPONSIBILTIES OF SERVICE MANAGER The service Manager is the leader of the dealer service workshop He is responsible to: 1. Plan, lead, Organize and control the service department. 2. Analyze and ensure customer satisfaction. 3. Direct Staff towards Customer oriented thinking. 4. Oriented Dealer organization in accordance with customer needs. 5. Co-ordinate service and warehouse operation 6. Observe dealership Guidelines and fulfill manufacture’s priority tasks. 7. Generate profit for the dealership, monitor cost effectiveness, analyze major service indicators and develop market for dealership. . Manage service shop infrastructure, environmental and safety issues. ADMINISTRATION DEPARTMENT Administration Departments looks about the financial aspects of the company. The accounts department at Shodha Toyota is fully computerized and Finance/ Administrator heads it. The other persons under the Finance / Administrator are human Resource Officer, Accounts Officer, Electronic Data Processing Officer, Cashier, Receptionist and Housekeeping supervisor. All the information regarding the financial aspects is maintained in the computers. Strength of the Organization: Toyota believes that an organization gets its strength from its employees. We cultivate a corporate culture that truly reflects the qualities of  Ã¢â‚¬ËœContinuous Improvement’ and ‘Respect for People’ in all our activities, collective and individual. We not only encourage employees to give their suggestions on improving our products, practices and work environment, but also reward them for their  valuable inputs. Total employees = 173 as per Aug 2011. Working hours of employment: In Shodha Toyota, the employees work for eight hours per day. Service 9:00am  To  6:00pm Sales 9:30am  To  6:30pm Admin & Finance 9:30am  To  6:30pm On Sundays 10. 00 am to 2. 00pm (OT will be given) Attendance Maintenance: The presence of an employee can be verified by the attendance register, whereineach employee has to sign it twice (morning and after launch) as a day is divided in twoparts (1sthalf day and second half day). Canteen Facility: The employees as well as customers can enjoy the food in organization it. ShodhaToyota has a canteen facility where in the employee gets subsidized food where ascustomers get the same thing at a cheaper rate. Advantages: 1. Toyota Motor Corporation (TMC) is the world? s largest vehicle manufacturer by production and sales. 2. Toyota Motor Corporation is the part of â€Å"Toyota Group† one of the biggest conglomerates in the globe. 3. Toyota is best known for environmentally safe, Quality, durability, reliability, and value for money and convenient. 4. In 1997, Toyota began manufacturing of the globe? s best-selling hybrid car, the Prius. 5. The principles and beliefs based on Continuous Improvement and Respect for People. 6. Toyota has very strong presence in Europe due to the accomplishment of Toyota Team Europe. 7. It presently maintains more than 16 percent of the US market. 8. For the year 2005, Toyota ranked 8 on Forbes 2000 directory of the world’s leading companies. 9. Toyota’s sales had risen 9. 2 percent mostly on demand for Camry sedans and Corolla 10. It has initiated new technologies including first bulk-produced hybrid gasoline-electric automobile which had two million sales worldwide in 2010. 11. For the first quarter of 2008, Toyota was number one in worldwide vehicles sales. Disadvantages: 1. The financial Meltdown resulted in liquidity deficit in the U. S banking system which ultimately decreased consumer wealth. 2. Industry is facing adverse impact of fluctuations in foreign currency conversion rates. 3. Increased competition, market saturation, forceful marketing campaigns and rising competitive pressures. 4. Increasing maintenance costs of vehicles, rising fuel price and changing customer preference are challenging threats. PRODUCTS OF TOYOTA TOYOTA COMPETITORS International National Toyota awards Overview of Toyota Etios Toyota Etios- An outstanding combination of compact size and avant-garde technology. Toyota Motor Corporation the 3rd largest auto manufacturer in the world has launched its highly awaited sedan, Toyota Etios on Dec 1st 2010. This is the first ever and the last (as per the company) low cost sedan from Toyota stable. Toyota Etios is available in 6 colors Comes with 5 variants namely Toyota Etios J, Toyota Etios G, Toyota Etios G safety, Toyota Etios V and Toyota Etios VX, from Rs 4. 96 lakhs to 6. 86 lakhs. Toyota Etios is targeted at masses in India. As per the company, to develop this people’s car, over 2,000 engineers were engaged to give it small size without compromising on the eye-catching interior, Power, Performance and Higher fuel economy. The exterior of the car is sporty and sharp. Front face of the Toyota Etios looks like a smiling face of human with dimples at cheek (headlamps). Toyota has promised to provide world class technology and quality with the Toyota Etios. The design concept for the car is Bold Simplicity which is referred to affordable luxury and functionality in one machine. This will compete with the Tata Indigo CS, Maruti Swift Dzire, Tata Indigo Manza, Chevrolet Aveo and the Ford Fiesta. Toyota holds a tremendous brand recognition and reputation in India. This new innovation of Toyota, Etios sedan comes equipped with 1. 5 litre petrol engine. The Toyota Etios engine will produce 90 PS of peak power at 5600 rpm. The engine generates maximum torque of 132 Nm at 3000 rpm. This simply indicates huge power hidden in this vehicle. 52 TOYOTA ETIOS Toyota Etios is available in 5 variants namely: * Toyota Etios J * Toyota Etios G * Toyota Etios G safety * Toyota Etios V Toyota Etios VX Toyota Etios Q Class – Sedan (Available now only in Petrol, Diesel will be launched in September 2011). Toyota Etios is available in 6 different colors: FEATURES OF TOYOTA ETIOS: Comfort ;amp; Convenience * Air conditioner with Heater ;amp; Clean Air Filter * Power Windows * Electric Power Steering * Central Locking * Cooled Glove Box * Front Cabin Lights * Front Power Ou tlet (12V) * Sporty Front Headrest * Pillow Type Rear Headrest * Tilt Steering * Digital Tripmeter * Speakers 4 Interior Features * Internally Adjustable ORVM * Luggage Room Lamp 7 Bottle Holders (1 Litre) * Front Door Pockets * Rear Door Pockets * Day/Night Inside Rear View Mirror * Driver – Side Sunvisor * Remote Fuel Lid Opener * Remote Tailgate Opener * Assist Grip with Coat Hook Exterior Features * Body Coloured Bumpers * Side Protection Moulding Chrome Insert * Intermittent Wiper * Tubeless Tyres * Full Wheel Caps * Chrome Garnish on Boot * Front Grille Chrome Ornament * 12 Spoke Sporty Alloy Wheels Safety Features * Immobilizer * Keyless Entry * Door Ajar Warning * ABS (Anti-Lock Braking System) * EBD (Electronic Brake Distribution) * SRS Airbags57 Advantages: Good Performance * Reliability * Value for money * Good mileage * High power and torque for high speeds and great pickup. Disadvantage: * Long waiting for delivery. RESEARCH METHODOLOGY Title of the project †Å"A study on Market potential for Toyota Etios car in Hubli city† Main objectives * To ascertain the awareness level about Toyota â€Å" Etios† * To know different factors which influences to buy Toyota â€Å"Etios†. Sample Size selected 50 Sample area The people of the Hubli-Dharwad city. Limitation of the study * ? I faced difficulty in collecting data because of busy schedule of the respondents. Because of the busy schedule respondents may not have answered properly which may not hold true in case they would have been given lot of time to answer. * It was difficult to get information from the organization guide due to their busy schedule. Sample: Group of research subjects whose  characteristics  approximate those of the  population it is selected from. For this project both primary and secondary data are required, hence both types of data have been collected. The study method involves the following: * Framing the objectives of the study * Based on the o bjectives determine the means of data collection. Framing of Questionnaire. * Analyzing the data. * From the analyzed data interpret the results. * From the results determine the satisfaction level. * Finally suggestion, conclusions and recommendations based on the interpreted results. Survey: It is a systematic gathering of information from the respondents for the purpose of understanding and or predicting some aspects of behavior of population of interest. It provides data on attitude, feeling beliefs, past and intended behavior, knowledge, ownership, personal characteristics and other descriptive items. Questionnaire: We use questionnaire as a research tool consisting of a series of questions and other prompts for the purpose of gathering information from respondents and statistical analysis of the responses were made later. It is comprised of closed-ended questions. In closed-ended questions respondent pick an answer from given options. Sampling Population: The people of the Hubli-Dharwad city. Sampling unit: Business people, Professionals, Employees of Hubli-Dharwad city. Sample Size: 50 Sampling Frame: The people who own the four wheeler cars. Sampling Method: Samples are going to be select on Non probability convenient sampling method. Data collection a)primary data: It refers to the systematic collection of information directly from respondents. This data is collected for the descriptive research. The primary data collected during the study includes the data collected through questionnaire and face-to-face interview with customer to know about the consumer behavior and their interest level. b) Secondary data: The first step in data collection approach is to look for secondary data. Usually it is the data developed for some purpose other than for helping to solve the problem at hand. Secondary data are collected through various magazines, internal experts, and website. TOOLS ANALYSIS: * Tables * Graphs ANALYSIS TABLE SHOWING THE OCCUPATION OF THE RESPONDENTS SLNO| Occupation| NO OF USERS| Percentage %| a| Private employee| 8| 16| b| Businessman| 29| 58| c| Government employee| 6| 12| d| Politician| 7| 14| Total| 50| 100| Interpretation: From 50 respondents surveyed, 58% of the respondents are business man, 16% of the people are private employees, 12% are Government employee and 14% are Politician by this we come to know that we have potential of selling Etios in the existing market.